Trend Media CEO Aileen Corrigan (right) greets Michka McCreath, public relations manager at the Ministry of Labour at the company's breakfast meeting held at the Jamaica Pegasus hotel. (PHOTOS: Marlon Reid)

Communication personnel from government ministries and agencies were enlightened on digital marketing tools they could use to maximise customer engagement, through an in-depth presentation by Trend Media at the Jamaica Pegasus hotel on Friday morning. Going through the intricacies during the session, lasting approximately two hours, were Trend Media's CEO Aileen Corrigan; Kishner Cowell, Head Of Sales; and Declan Tully, Group Head Of Revenue. In outlining the prospects of digital marketing, Corrigan told the gathering at the Legacy Suite that the format enables marketers to get real-time information, as against traditionals like newspapers and billboards from which data is collected long after the campaign has ended. Corrigan advised that while campaigns might not get the desired result, with digital, it is a learning process as the information garnered can be refined for better results. Corrigan said, "when you look at traditional marketing and you put something in the paper and on billboard, do you really know that it is communicating to the audience that you really want to speak to? “It’s very hard unless you are able to speak to your customers and then by the time you get that report, its probably moved on to the next thing. So you are notgetting real-time insights,” she said. Digital enables companies to have a two-way conversation with clients that includes constant feedback and refining to boost effectibility, the Trend Media boss added. "So what's Trend’s role in that? It is to support you, to make sure that you are getting the right digital communication, the right channels and work with you to refine on an ongoing basis," Corrigan said. Tully gave details on global trends, including Jamaica. Among the information that he outlined was that, on average, each person engages with their smart phones 150 times daily. According to Tully, of the 7.6 billion people in the world, there are 5.2 billion users with 53 per cent internet penetration throughout the world that equates to 4.6 billion people - three quarter of that on social media. Tully said, with 1.6 million of 2.9 million Jamaicans (55 per cent) having internet access, penetration is above the global average, with 75 percent of that being social media users. In countries and regions where connectivity is high, there is a correspondent growth in GDP, he explained. Cowell stressed the importance of implementing a digital marketing strategy - a plan to use digital tools to accomplish a goal. She noted that digital marketing provides critical information while being flexible, engaging and allowing the ability to increase reach. [image_gallery] For the latest news, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.

Netflix shares jumped 6 percent in early trading after the company reported a big increase in subscribers. The video-streaming service added 7 million subscribers worldwide from July through September, far above the company's target of 5 million Investors typically pay more attention to Netflix's quarterly subscriber numbers than its profits, and investors' reaction to those numbers tends to be dramatic. Netflix shares rose $20.18 to $366.58. They remain well below the record high of $423.21 reached in June. Still, Netflix is one of the top performers in the S&P 500 this year with a gain of 80 percent as of Tuesday's close. Back in July, Netflix reported lower-than-expected subscriber growth for the second quarter, and its shares into a tailspin that knocked 20 percent off their value in a month. Not only did Netflix tops its projections for subscriber growth in the third quarter, it issued an optimistic outlook for the last three months of the year. Netflix predicted it will pick up another 9.4 million subscribers during the quarter ending in December — traditionally one of the company's busiest times because of all the subscriptions given as holiday gifts. Even so, the forecast calls for 1.1 million more subscribers than Netflix gained in the same period last year. Netflix ended September with 137 million worldwide subscribers, including 58.5 million in the U.S. For the latestnews, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.


Terror Fabulous outside the RC-One studio in Edgewater, Portmore.

Dancehall artiste Terror Fabulous has had a rough couple of years, but lately things have been looking up. He is now a grandfather as one of his daughters recently gave birth. "It is just a joy to know that I am a grandfather now, a new generation ah come into play, ah that mi a deal with now, the future," he told Loop Jamaica reporter Claude Mills. He has two daughters, 23-year-old Nefatari and 22-year-old Tonea, both of whom live overseas. He's being treated foran undisclosed medical condition. "Mi just de ya everyday ah hold a vibe at RC-One studio, I did a show in Guyana last year, me and Powerman and Gaza Kim. Mi do music same way, when mi feel tired, mi rest and come back again and do music. I don't do anything derogatory or too slack," he said. He continues to earn a good revenue stream from Japanese sound system selectors. "My most requested song is definitely 'Gangsta Anthem' followed by 'Action', the Japanese dem check me all the time, mi just get up everyday and build music and do dubs everyday," he said. Years ago, he had a resurgence when he recorded 'Nuff Gal' on a beat for producer Stephen McGregor and 'Black Baby' for RC-One Records Terror Fabulous has been working hard to continue to practise his craft. He continues to earn royalties from his mega-hit, 'Action' featuring Nadine Sutherland. He revealed the story about how that song was conceptualised. "I still get my royalties, Dave Kelly produced it, wrote it and mixed it. He had an idea and we sat down and wrote it together, I put in one and two word, but ah him mostly write it. Nadine was not there, when it was done, he called Nadine and she come in, put on her headphones and sing 'Action, not a bagga mouth', it was just magic and then mi go in and lay my track," he said. "I remember shooting the video on HWT, and she did the dancing part uptown, it is still my biggest song," he said. When it was first released in 1993, singer Nadine Sutherland and deejay Terror Fabulous dominated clubs and ethnic radio stations with the 'Action' anthem, and also topped numerous local and international reggae charts. Fast forward 25 years, and it remains one of the biggest dancehall songs of all the time. Terror Fabulous was a peerless hit-maker in his time. Other standout songs include 'Gun Fool', 'Gun Jezebel', 'Position', the anti-violence song 'Bad' , 'Talk About' featuring Wayne Wonder, and the dancehall classic, 'You Woulda Bawl' with the famous provocative opening question: 'Have you ever seen a .45 before?'. When he attended Waterford High school, music was his true love even though he played football and represented the school in athletics in the 100m and 200m at several secondary school track events. In this screen grab, Terror Fabulous is seen with Nadine Sutherland in the video for the mega-hit 'Action'. "Music ah part of we from long time, since I was at Waterford School to Saint Catherine. From 9th, 10th, to 11th grade," the deejay who was born Cecil Campbell, said. Once he left school, heshowed early promise with his very first release, 'Dorothy', an ex-rated song on the Batty Rider rhythm, that cemented his place with Penthouse Studios. "I buck up Dave Kelly at Penthouse Studios. I slept, record and wrote in the studio. Me, Buju, Wayne Wonder, Frankie Sly, Daddy Screw, Donovan Steele, Gary Minott, the whole a we you know, we were writing together," he said. He walked into the annals of dancehall history as his voice dominated the rhythms pumped out by Kelly’s hit-making machine, Mad House label which had been established in 1991. With his clear, gravelly voiced delivery, he shadowed Buju Banton for much of the early 1990s, drawing comparisons with the 'Gargamel' on songs such as 'Mr Big Man' on the Bogle rhythm and 'Yu Di Money Spend Pon' on the Death in the Arena rhythm. "Me and Buju Banton buck up at Penthouse together, he was a great deejay, me and him never have no negative vibes," he said. By 1993, Terror Fabulous had become a household name and had begun to attract the attention of music bigwigs upstate, and he was signed to East West Records in the wake of the success around “Action". Over the next seven years, he would pump out four albums: 'Gwaany Gwaany', the eponymous 'Terror Fabulous', 'Yagga Yagga' and 'Lyrically Rough' for John John Records. However, by the turn of 1997, Terror Fabulous had vanished from Dave Kelly's roster, usurped by a new artiste, Baby Cham. "Me and Dave Kelly nuh have nothing, mi woulda still record with him today," Terror Fabulous said. After parting ways with Dave Kelly, Terror Fabulous continued to release records for the aforementioned producer 'John John' and ''Bobby Digital' but he would disappear from the dancehall circuit by the year 2000 as the world stood on the lip of the 21st century. What happened? "Life happened...if there was a problem, we know how to solve them...there was really no problem, I just listen to the greats like Bob Marley and Leroy Smart, we just try to put our music around the greats like them," he said, almost whimsically. Sunny disposition aside, as the years progressed, there were nonetheless a few hiccups along the way. In June 2012, the deejay was convicted of malicious destruction of property in the Spanish Town Resident Magistrate's Court. He was sentenced to 90 days' hard labour, however, it was suspended for one year. There has been no repeat of any brushes with the law. "Music keep we focussed, everyday we do music, when we feel tired, mi rest and come back again, ah just music ah the mission," he said. For the latest news, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.

Konshens

The Appleton Estate Signature Nights series will treat live music lovers to a performance by Konshensat the Sky Dweller Ultra Lounge in St Andrew on Thursday. Konshens, who debuted his second album“It Feel Good"earlier this year featuring collaborations with local Jamaican heavyweights and global hitmakers, has risen to international acclaim and is looking forward to his upcoming performance on the Appleton Estate Signature Nights stage: “Well, I’m excited about this show for sure. I hardly get to sing in Jamaica, so I’m happy every time I get a chance, especially when I know it’s going to be mostly original fans present. It’s going to be a nice little rollercoaster,” he said in a press release. With songs spanning various topics, he is expected to deliver something for everyone with timeless music covering his 13 years on the Jamaican music scene. “Big Belly,” the leading single from his album, is expected to be a crowd pleaser in addition to “Bruk Off Yuh Back,”“Mirror"andBassline, among others. An intimate setting featuringlive entertainment, paired with Appleton Estate Jamaica Rum, is slated forThursday’sstaging of the series. This notes Leleika-Dee Barnes, Customer Marketing Manager, J. Wray and Nephew Limited, is in keeping with Appleton Estate’s thrust to provide aSignature "edutainment" experience for patrons: “Appleton Estate Signature Nights is all about providing a unique experience for our patrons, in the form of a rich edu-tainment package featuring some of the best names in Jamaican music, exquisitely paired with our world-renowned rum," she said. She continued: “We invite patrons to come out to Sky Dweller Ultra Lounge this Thursday for a night to remember as they enjoy great music from Konshens.” Admission to the event is $500, and patrons will also get a free mason jar with the purchase of a Q at $1200. Gates open at8:00 pmonThursday, October 18,with the hour long set commencing at9pm.Patrons must be 18 years or older to enter and enjoy Appleton Estate Signature Blend. For the latest news, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.


Jamaica Football Federation (JFF) president Michael Ricketts.

Jamaica Football Federation (JFF) presidentMichael Ricketts has hailed Jamaica's Reggae Girlz historic qualification to the FIFA 2019 World Cup in France. The Reggae Girlz created history on Wednesday in the United States by becoming the first Caribbean team to reach the FIFA Women's World Cup. The Reggae Girlz achieved the feat by defeating Panama on 4-2 on penalties in their third-place playoff match atthe2018 Concacaf Women’s Championship at theToyota Stadium in Texas. The teams had battled to a 2-2 draw at the end of full and extra time, with Panama coming back twice to force the penalty shootout. Ricketts said "what the country witnessed live here in August and in the final round was a united, focused and determined set of players who knew exactly what they needed to do to make themselves and the country proud." Ricketts said the JFF will announce plans to celebrate the achievement. The JFF president also congratulated the technical staff. The Reggae Girlz joined United States and Canada as the threeConcacaf teams that automatically qualify for next summer’s 2019 FIFA Women’s World Cup in France. The Panamanian will get another chance in November as the losers will playArgentina,third place finisher from Conmebol, in a World Cup playoff in a home-and-home matchto reach France 2019. The historic qualification to the 2019 FIFA World Cupfollowsthe success of the men’s squad, which participated in the World Cup for the first time in France 1998. The local delegation is scheduled to arriveat 12:53 pm on Thursday at the Norman Manley International Airport in Kingston. For the latest news, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.

Jamaica's Reggae Girlz created history on Wednesday in the United States by becoming the first Caribbean team to reach the FIFA Women's World Cup. The Reggae Girlz achieved the feat by defeating Panama 4-2 on penalties in their third-place playoff match atthe2018 Concacaf Women’s Championship at theToyota Stadium in Texas. The historic qualification to the 2019 FIFA World Cupfollowsthe success of the men’s squad, which participated in the World Cup for the first time in France 1998. Both Jamaica and Panama were vying for a first-ever trip to football'spremier tournament. Panama still havea chance to qualify in a two-legged playoff with Argentina in November. The United States wereset to play Canada in the championship match Wednesday night at Toyota Stadium. Both the United States and Canada already booked spots in the World Cup with wins in the semifinals. The top three finishers in the tournament earn berths. Jamaica, ranked No. 64 in the world, re-started theirwomen's national team program in 2014 after a six-year hiatus, boosted by the support of Bob Marley's oldest daughter, Cedella Marley. Panama still hopeto follow its men's team, which went to the World Cup for the first time this past summer in Russia. Ranked 66th in the world, Panama stood out during the tournament because of the play from 17-year-old goalkeeper Yenith Bailey. She made a number of impressive saves in the group stage against the U.S. team, earning a handshake from Carli Lloyd following the match. She made a spectacular save in the seventh minute when she reached to stop a shot that Jamaica's Giselle Washington took on a rebound off the post. But she couldn't get to Khadija Shaw's goal in the 13th minute that gave the Reggae Girlz the early lead. Shaw, who is a senior forward for Tennessee and is known by her nickname Bunny, has scored 13 goals in her last 12 national team matches. Jody Brown, who is just 16, scored a hat trick in the group stage. Natalia Mills pulled Panama even at 1-1 with a goal in the 74th minute. Jamaica went up first in extra-time with Brown's goal in the 95th minute. Panama again equalized with Lineth Cendeno's goal in the 115th. The two teams had met just once before, a 2006 2-0 Jamaica victory. Only a sparse crowd watched the match, which was played in rainy conditions and temperatures in the 50s. For the latest news, download our app athttp://bit.ly/GetALoopJMfor Android; and athttp://bit.ly/GetiLoopJMfor IoS.