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Trend Media CEO, Aileen Corrigan addressing clients at the workshop. (PHOTOS: Marlon Reid)

Trend Media will offer clients the opportunity to manage all their social media content with its new app, PULSE. The media company introduced clients to PULSE last week at the Four Seasons Hotel during a workshop under the theme, TV and Digital: Too Smart To Be Apart. PULSE through its various analytic features – including social listening and engagement – will enable clients to understand their advertisements more, and is easy to use across different devices such as laptops, tablets or smartphones. “Digital advertising is really the future. It’s the way that businesses are seeing more people trying to target customers, trying to be more effective, trying to be more understanding where their money is going and making sure that it is being spent the right way,” Trend MediaCEO, Aileen Corrigan, said. She explained that Trend’s Amplify product allows it to create content and video for customers that they can use on social media while PULSE allows them to manage all their content across the different platforms. [image_gallery] According to Red Stripe’s Digital, Marketing and Social administrator, Andrew O’Meally, the new products by Trend Media, are welcomed by his company. O’Meally said, “the workshop was enlightening. It was very interesting to hear about the options and the products.” The workshop was attended by corporate executives across various sectors in the Jamaican business community. Trend Media’s senior business development manager, Andrea Whittick, and group commercial content manager, Bekim Rauseo, also made presentations.

Lauren Le Franc's vision is to assist in developing local communities invested in coffee.

Lauren Le Franc, a Jamaican entrepreneur residing in the United Kingdom has won a graduate award from City University of London to expand her already established coffee business, J.A. Island Roasters, which she set up in 2011. With this award Le Franc, a qualified barrister is looking forward to importing organic and non-organic Jamaican green beans to the U.K. from the world-famous Blue Mountains. As part of her award package Le Franc also secured a location for her business at the University’s Cass Business School, and she is looking at commencing operations in the upcoming weeks. “This win is a great step for the Jamaican organic coffee industry and a testament to the hard work I have put in over the years,” said Le Franc. Her business idea was based on a social-enterprise model which focuses on donating a percentage of the profits from sales to help the local farmers. “It was important for me to give back and one of the main problems is that small farmers are being ‘squeezed out’ of the industry. It is my view that if these communities don’t develop, the industry will not grow,” Le Franc said. Her vision is to assist in developing local communities invested in coffee. Le Franc sat down with Young People in Business to share her story. Check it out in the video below.


Olivia Grange

Minister of Culture, Gender, Entertainment and Sport,Olivia Grange on Thursdayannounced Fort Rocky in Port Royal as Jamaica’s first Entertainment Zone. Entertainment zones are areas in which any legal entertainment and sports activities can be staged any time of day or night unhindered as long as the organisers are mindful of the historical values of such sites. Minister Grange said entertainment zones represent promising economic opportunities through public/private sector partnerships and called on the private sector to take a good look at the opportunities on offer. While providing an avenue for more opportunities for people in the entertainment business, the Zones which are typically located far away from residential areas, also neutralise the problem of noise nuisance for citizens, Grange said. The minister added that the National Environment and Planning Agency (NEPA) and the Town and Country Planning Authority had endorsed the Ministry’s declaration that Fort Rocky would be Jamaica’s first Entertainment Zone. She said the Ministry was working with NEPA to ensure that Jamaica’s cultural heritage sites were preserved and utilized in a manner that derives cultural and economic value to the nation. Fort Rocky is one of Jamaica’s Heritage sites. Two other entertainment zones currently on stream will be located outside of the Corporate area, she said at a press conference to launch Jamaica Carnival 2018. The Culture and Entertainment Minister said Carnival in Jamaica is the fastest growing carnival in the Caribbean. The partnership over the past year between the Ministry of Culture, Gender Entertainment and Sport and the Ministry of Tourism underscored the understanding that collaboration was the way to propel a growing industry which already was contributing to the creative economy, she said. She said Jamaica Carnival 2018 was about to be activated with the first band, Xaymaca International set to launch November 11, Exodus on November 18, Bacchanal in January 2018 and Jamaica Carnival also in 2018. “The Carnival atmosphere will spread all over Jamaica although the main Carnival events are held in Kingston– the UNESCO designated Creative City of Music,” the Minister said. Minister Grange said it was important to emphasize that Government is reinforcing entertainment in Jamaica as a major source of growth and development and that Reggae Month and Carnival are two of the major projects under the rubric of festival tourism that will be strengthened in the upcoming year.

Yasus Afari

Rastafarian poet Yasus Afari has explained that his recent refusal to stand in the House of Parliament was based on his own convictions, and "personal conscience" as he sought to protest an oppressive system which is a "continued and sustained insult to us, past, present and future". Speaking with Loop Jamaica reporter Claude Mills, Yasus said his action was one of "passive, intellectual resistance". He saidno disrespect was intended to local officials and the House of Parliament when he refused to stand during the ceremonial proceedings in Kingston on Tuesday, especiallygiven the spirit of that day's proceedings. "Unity doesn't have to mean conformity, I try to not be a hypocrite and pretender, in fact, I was trying to be genuine, true to myself and to Parliament. I am not into lies and grandstanding, because often times, the victims are vilified, while the perpetrators are celebrated. "If someone is victimised, they deserve the support of community. Our people have been gang-raped by the colonial forces of Europe yet still the custodians continue to celebrate and glorify the system that has long raped the people. Why not help the victim? This behaviour only programmes the consciences of the people; why should we worship the pomp and grandeur of the oppressor which keeps its foot on neck of the downtrodden?" the dub poet, whose real name is John Sinclair, argued. Afari had gone to Parliament tolend support to a colleague, Kabu Ma'at Kheru, as members of Parliament debated expunging the criminal records of local historical figures such as Tacky, Sam Sharpe, Marcus Garvey and Paul Bogle. However, hesat in the gallery and remained seated as the mace was brought into the chamber and prayers articulated. House Speaker Pearnel Charles paused the proceedings to advise that all persons seated in the gallery were supposed to stand or they would be removed from the House. Afari ignored his 'suggestion', remained stoic and the proceedings continued. "This whole response is a distraction, I understand that different things appeal to different people but this bill was so important, nothing should not detract from it. I want to remind people that the bill that was passed was very important, and the excellent presentations by Olivia 'Babsy' Grange, Mike Henry, Robert Montague and Prime Minister Andrew Holness. The Prime Minister spoke from the heart and he expressed unparalleled sentiment that was crucial to the process. The Prime Minister spoke from the heart, and spoke some things that I never heard a Prime Minister express...he drew from the moment," Afari said. He urged the public to "view whathappened with me within the context of the bill". "That will help you to better understand my stance, there are people who have been criminalised by system for over 300 years, and to stick to the trappings and symbols and protocols...to maintain servitude to symbols and protocols makes no sense when we have the right to abstain," he concluded. Yasus Afari is known as the author of the book, 'Overstanding Rastafari'.


The Windies Women recorded a71-run victory over Sri Lanka Women in the first Twenty20 Internationalon Thursday night in Antiguato move 1-0 in the three match series. SCORES: Windies Women Innings: 140/4 (20 Overs). H Matthews 37, S Taylor 31, M Aguilleira 22*, B Cooper 20*;I Ranaweera 4-0-35-2,S Siriwardene 4-0-26-1,C Jayangani 3-0-23-1. Sri Lanka Women Innings: 69/7 (20 Overs). AKanchana 18, R Vandort+ 10; S Selman 3-1-7-2, A Mohammed 4-0-14-2, H Matthews 4-0-13-1, D Dottin 3-0-6-1.

West Indies ‘A’, chasing Sri Lanka 'A' first innings total of 294, were struggling on 14 for two at stumpson day one of the second unofficial Test against West Indies‘A’ at the Trelawny Multiplex Stadium in Jamaica on Thursday. The Caribbean side lost the wickets of Monctin Hodge for 11 with the score on 11, and John Campbell for twowith the score on 13. Captain Shamarh Brooks (two) and nightwatchman Damion Jacobs will resume on Friday'ssecond day with the West Indies 'A' still 280 runs behind. The day belonged to middle-order batsman Dasun Shanaka, who scored an unbeaten hundred to leadSri Lanka A . The 26-year-old right-hander scored 102 not out off just 108 balls. Shanaka's inningsincluded five fours and eight sixes as he and Roshen Silva put on 105 runs for the sixth wicket in just under 20 overs, propelling Sri Lanka 'A' from a precarious 137 for 5 after 41.4 overs to 294 all out in 73.3. Shanaka, who contributed 62 runs to that partnership, also dominated partnerships with the lower order, putting on 23 of 24 runs with Malinda Pushpakumara, six of seven runs with Kasuna Rajitha, and 11 of 17 with Asitha Fernando, as he steered Sri Lanka ‘A’ to their competitive total. Earlier, the Sri Lankans won the toss and elected to bat and were almost immediately in trouble when Keon Joseph had Sandun Weerakkody caught behind by wicketkeeper Jahmar Hamilton for eight at the start of the fourth over, Joseph’s second of the day. The same combination accounted for the wicket of Ron Chandragupta for nine as Sri Lanka slumped to 36 for 2 in the 11thover. This brought Charith Asalanka to the crease and together with Dhananjayah Silva, the Sri Lankans kept the Windies bowlers at bay while they mounted a third-wicket stand of 92, taking the score to 128 before Asalanka was caught by Sunil Ambris off the bowling of Rahkeem Cornwall for 41. 128 for 3 soon became 136 for 4 when Silva was caught behind for a well-played 73 off Joseph, who ended the day with figures of 3 for 32 off 11 overs. Silva’s knock came off 89 balls and included six fours. A middle-order collapse was in full swing when Shehan Jayasuriya was out first ball to Cornwall as Sri Lanka 'A' slumped to 137 for 5 before Shanaka staged his rescue act. Cornwall returned figures of 2 for 85 off 20 overs while Jacobs, who took 10 wickets in the first 'Test', claimed the wickets of Wanidu Hasaranga and Pushpakumara for four and zero respectively, for figures of 2-74. West Indies 'A' won the first Test by an innings and 13 runs last week at the same venue.


Events

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