Sunday 12 July, 2020

These fresh kicks give reducing your carbon footprint new meaning

The reduce and re-use credo runs through to the packaging for the Space Hippie 01. (Photo: Nike.com)

The reduce and re-use credo runs through to the packaging for the Space Hippie 01. (Photo: Nike.com)

This is the result of a casual scroll through Snapchat.

Mere hours ago, I stumbled across a video from sneakerhead, rapper, and actor Jacques Slade, that introduced me to the new Nike Space Hippie 01 from the brands' This Is Trash capsule.

WATCH AS SLADE DETAILS THE INTRICACIES OF THE SPACE HIPPIE BELOW

Naturally, if it’s lifestyle, I’m in it, but this go-round, the sole attention grabber was the fact that these trendy and attractive kicks were made of sustainable resources.

Nevertheless, I was intrigued, and here’s why you should be too.

The materials used are from pre-produced Nike stock: 25% post-consumer T-shirts – used or unsold tees that were meant to be thrown away; 25% from textile scraps and other discarded parts; and 50% recycled plastic bottles, a product of the Move to Zero project.

“What if waste becomes our future feedstock?”

This question posed by Nike NXT Sustainable Design Lead Noah Murphy-Reinhertz got me thinking.

Here’s another reason why you should be intrigued…

There are significant benefits to reusing or repurposing material that includes reducing the volumes of waste.

In addition, the practice lowers the use of raw materials, natural energy, and more importantly: pollution.

The sneaker’s identity is embedded in Nike’s Move to Zero drive. A mission to produce zero carbon and zero waste to help protect the future of sport – and, by extension, the environment.

According, to Nike News, the company “diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.”

Using fresh technology described as “space waste yarn”, the Space Hippie 01 is literally “a story of trash transformed.

From the upper to the outsole, Space Hippie 01 is made of at least 50% recycled material by weight,” the statement ends.

Space Hippie is an exploratory footwear collection inspired by life on Mars — where materials are scarce and there is no resupply mission.

Created from scraps, or “space junk,” Space Hippie is the result of sustainable practices meeting radical design.

The Space Hippie 01 This Is Trash will be available for purchase on July 3 at 9:00 am via Nike.com for a meagre US$130.

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