Monday 28 September, 2020

National Bakery, ZJ Sparks, iCreate award 21 scholarships

President & CEO of iCreate, Tyrone Wilson, National Baking Company Brand Manager, Kari Steele and ZJ Sparks and joined by the Summer Scholarship awardees.

President & CEO of iCreate, Tyrone Wilson, National Baking Company Brand Manager, Kari Steele and ZJ Sparks and joined by the Summer Scholarship awardees.

National Baking Company in partnership with ZJ Sparks’ Spark It Up Foundation and iCreate Institute has revealed the awardees of the National Summer Scholarship Programme.

Out of 1,500 applicants across Jamaica, 21 recipients were selected equally across the island’s counties.

The scholarship will allow the awardees to become certified in social media marketing or digital marketing with a virtual 30-day course offered by iCreate from August 10 to September 9.

These programmes will combine the development of technological and artistic skills that will help to enhance the natural talent and creativity that Jamaicans are known for and take the recipients and their careers to the next level.

ZJ Sparks (left) is joined by aspiring Social Media Influencer Geovani Lewin (right) as he receives his scholarship cheque worth $250,000.

Popular disc jockey ZJ Sparks is no stranger to working in the creative industry, “I’ve always been a big advocate for following your dreams and stepping outside the traditional “9 to 5” box so I’d like to congratulate all the awardees for believing in themselves and taking the chance to enter and win this fantastic opportunity. I know I’ll be hearing of good things once they have finished the programme,” she remarked.

“Over the years, there has been an increase in demand for digital skills. COVID-19 has further accelerated this demand where we’ve seen an increase in the use of social media and digital marketing in businesses so we thought offering these programmes would significantly help the recipients to stay competitive and serve as a hedge against unemployment risks,” remarked Tyrone Wilson, CEO of iCreate Institute - which has been a significant player in the creative and technological education.

“National believes in investing in Jamaica’s youth and what better way to do this than by giving access to these scholarships that will help the recipients to broaden their knowledge, employability skills and digital literacy. We recognized that there is a digital skills gap in Jamaica and thought that we would do our part to help narrow this gap and increase national development,” expressed Kari Steele, Brand Manager of the National Baking Company.

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