Sunday 12 July, 2020

Masicka inks deal with Dragon Stout

Dragon Stout Brand Manager, Nathan Nelms (left), cheers to future success with new Dragon Stout Brand Ambassador Masicka.

Dragon Stout Brand Manager, Nathan Nelms (left), cheers to future success with new Dragon Stout Brand Ambassador Masicka.

Dancehall recording artiste Masicka is Dragon Stout’s newest ambassador, having recently signed a one-year partnership with the brand.

The popular entertainer, whose given name is Javaun Fearon, revealed the deal on his Instagram page with a short promo video captioned ‘Dragon haffi sign me cause me never stop spit fyah!’. With singles like ‘Chance’, ‘They Don’t Know’ and ‘Better Days’ that speak to persevering and thriving despite difficult times, Masicka says he is an example of the kind of strength that Dragon represents.

“This partnership wasn’t something that I expected, but when it was presented to me it made perfect sense. Being a Dragon Stout ambassador is a good move for me and something I agreed to because I think the brand and I have a lot in common,” said Masicka in a press release.

The partnership comes as Dragon celebrates its 100th anniversary as a Jamaican original.

“Dragon is rooted in the culture and I am creating my own legacy while inspiring youths to stay strong and go out there and work hard for their goals. Also, by traveling and performing across the world and promoting Jamaican music and culture, I’m making a global impact just like Dragon,” said Masicka.

Dragon Stout brand manager Nathan Nelms agrees that the artiste and his brand are an ideal match.

“When you think Dragon, you think strength and vitality, you think of a brand that is truly Jamaican and for the people. The Dragon consumer is a hard working Jamaican who is determined to succeed. Masicka is relatable because he is all of those things. He has taken his career to the next level by demonstrating determination. He is a great example of what a Dragon man is and can be. As we celebrate 100 years of Dragon, we’re bringing together that same full bodied flavour with the vitality and distinctiveness of Masicka’s music for our consumers,” said Nelms.

With a recent nomination in the best male artiste category at this year’s International Reggae and World Music Award (IRAWMA), Masicka is currently one of dancehall’s hottest acts. Nelms sought to assure that consumers and fans alike can expect exciting outcomes from the partnership.

“Similar to our recent Dragon Fyah Wenzdez IG Live Performance with Masicka, the partnership will continue to deliver great music that speaks to the heart of our people. There’s nothing more powerful than that,” said Nelms.

Get the latest local and international news straight to your mobile phone for free: