Sunday 5 April, 2020

Carnival in Jamaica: Xaymaca unveil Ding Dong & Teejay as ambassadors

L-R: Andrew Bellamy, Xaymaca CEO; Teejay, recording artist; Kandi King, Xaymaca co-director; dancehall artist, Ding Dong; Romeich Major.

L-R: Andrew Bellamy, Xaymaca CEO; Teejay, recording artist; Kandi King, Xaymaca co-director; dancehall artist, Ding Dong; Romeich Major.

When you think of Carnival, soca music naturally springs to mind. And when you think of Jamaica, dancehall inevitably pops up.

But what do you get when you mix the two? Well, you'll find out on the road next month with Xaymaca International as the Carnival titans have flipped the script to make it a perfect soca and dancehall fusion!

Having started the blend last year with the introduction of their Queen of Dancehall costume, Xaymaca upped the stakes today and took it one step further by signing dancehall artistes Ding Dong Ravers and Teejay as their official ambassadors for their 2020 Carnival season.

And we don't know about you but we're VERY excited.

Loop got a special invitation to the official signing this evening, and we caught up with Ding Dong and Teejay to find out what they think of their new ambassadorial roles.

Ding Dong beamed: "I respect Xaymaca to the fullest because they believe in me and they're the first to believe in me in the soca world. Big up Romeich because he convinced me from the first year to do Carnival. It was a very important move in my life and it worked out to be the best.

"I've a big soca song this year and I hope to create history with it on the road with Xaymaca."

Revealing some of what he'll be bringing to the road on April 19, Teejay added: "I will come party and enjoy myself." And he promised plenty of "wildness" and "madness".

Kandi King, Xaymaca co-director, explained a little bit of the reason for the dancehall partnership. She told Loop: "We really just wanted to give our international masqueraders a taste of Jamaica. Of course you can't think of Jamaica without thinking of reggae and dancehall, and if you think about dancehall, you have to think about Ding Dong. 

"So we just wanted to diversify and give them a small taste of what dancehall has to offer."

Andrew Bellamy, Xaymaca CEO, added: "We'll be bringing the perfect fusion of the Jamaican culture with soca. We have the best of the local dancehall scene, we have Ding Dong and Teejay and we'll be bringing some of the strongest 2020 soca artists and you combine that with the experience we provide from breakfast through to lunch and dinner.... It's going to be an unforgettable experience for our masqueraders."

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