Sunday 27 September, 2020

Digicel mentors young women online for Girls in ICT Day

Pia Baker, Director of Customer Care and Experience at Digicel

Pia Baker, Director of Customer Care and Experience at Digicel

Girls in ICT Day took on a different flavour in Jamaica on Thursday as team members from communications company Digicel encouraged young women to pursue careers in Information and Communications technology (ICT) during a mentoring session via the teleconferencing site Zoom.

In keeping with the theme for this year's celebration, “Expand horizons change attitudes”, the Digicel team hosted a group of mostly young women, telling them about the exciting career possibilities in ICT.

Pia Baker, Director of Customer Care and Experience at Digicel, in her presentation, noted that there were many untapped opportunities in the ICT field. Addressing the perceived gender bias against women in ICT, Baker said: “that is not a challenge for us at Digicel. ICT helps to remove the gender bias and ensures that I am judged on the quality of work that I do."

She reminded the participants that in 2016, Jamaica was ranked as the country with the largest percentage of female managers in the world. She also said Digicel encouraged female leadership with 45 per cent of managers and 42 per cent of senior managers at the local operations of the company being female, including its CEO Allison Philbert.

Wenise Davis, Chief Commercial Officer at the company, disclosed that she hailed from a humble background but through hard work and dedication, she pursued studies in actuarial sciences before unexpectedly embarking on her career at Digicel. She said while ICT is mostly associated with subjects like mathematics, physics and Information Technology, one can enter the ICT field with many educational disciplines.

“Actuarial science involves a lot of logical thinking. I work with lots of data," she noted in explaining how her education was being utilised effectively at Digicel.

Elon Parkinson, Digicel's Public Relations and Communications Manager, in encouraging the participants to pursue their dreams, noted that while education was important, it took discipline, the right attitude and interest in the subject matter to achieve success.

Parkinson also disclosed that Digicel, in an effort to assist its customers through this challenging pandemic, was providing its Credit U and DigiLoan services free of cost. The company also has a special Education Plan for $500 under which students can access 60 popular educational websites.

Girls in ICT Day is promoted by the International Telecommunication Union (ITU), which is the United Nations specialised agency for information and communication technologies. It seeks to encourage qualified women to enter the ICT field to, among other things, promote greater workforce diversity and gender equality.

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