Wednesday 25 November, 2020

Digicel hits the mark with One Love Together virtual concert

Nasha-Monique Douglas

Nasha-Monique Douglas

Digital Operator, Digicel, promised to give music fans across the world an unforgettable global entertainment experience with its D’Music-powered One Love Together concert and it delivered.

Over 200,000 local online viewers tuned in for the two-day musical extravaganza from October 23 to 24, hosted by ZJ Sparks and Barry Hype from St Lucia. One Love Together united entertainers from the Caribbean, Latin America, Asia Pacific, Europe, and even Africa, to share their sounds with the world while raising funds to provide tablets, devices and internet access to students in vulnerable communities.

Commenting on the event’s success, Chief Marketing Officer for Digicel, Nasha-Monique Douglas, noted, “The widely viewed One Love Together concert formed part of our celebration of Digicel transitioning to a Digital Operator. It also created an opportunity for us to provide an enjoyable digital experience for our customers, while using that platform to positively impact the lives of those in need.”

Douglas added, “We were very proud to have been able to stream the One Love Together concert via our D’Music app. D’Music is part of our suite of Digicel apps that support our customers’ digital lifestyles, 1440 minutes of each day.”

Concert Night One started on a high note with strong performances from across Caribbean acts including Jumo, Dashan Hughes, Marzville, Motto, Patrice Roberts, Skinny Fabulous, Admiral T, and Erica Assai. The Pacific Islands were also well represented with Vanessa Quai from Vanuatu, Inside Out from Fiji, and Archie Tarzy from Papua New Guinea. The highlights of the night, however, were the high-energy performances by the strong contingent of Jamaican stars including Dre Island, Romain Virgo, Aidonia and Sizzla, who closed the show on a high.

Although the first night seemed impossible to top, Saturday proved even better - leaving no holds barred and pulling out a slew of heavy hitters for a night of pure musical joy. Bringing the heat right from the start was female dancehall superstar Shenseea, followed by reggae crooner Tarrus Riley. Also to hit the stage were Caribbean favourites Ezra, V’Ghn, Fadda Fox, Lyrical, Voice, Mr Killa, Jesse Seymour, Dibo D, Problem Child, and Rosegold Legacy. The night of legends was cemented with phenomenal sets by Jamaican Grammy winners Bounty Killer, Beenie Man, and Stephen Marley, and a stellar performance from Afrobeat king Patoranking from Nigeria.

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