Digicel, Bounty foundations donate groceries to Kingston residents
Bounty Killer makes another handover of grocery items to a resident of the Majesty Gardens community.
Gratitude and goodwill were the overarching sentiments as the Digicel Foundation recently joined forces with the Bounty Foundation to hand out care packages to some of the most vulnerable families in the Majesty Gardens (‘Back To’) community.
The activity forms part of the Foundation’s ongoing $42 million Operation SAFE Mode (Sanitisation. Advocacy. Feeding. Enabling) project.
The team, led by veteran dancehall artiste, Bounty Killer, was given a warm welcome by residents of all ages as the neighbourhood’s most famous native returned, passionate to serve the community he still considers his true home.
Chief Marketing Officer for Digicel, Nasha-Monique Douglas shared, “For many people living in low-income communities, the fallout from COVID-19 has been particularly difficult for them. Some of those hardest hit have been the elderly and mothers of very young children who often lack a steady source of income. This partnership between the Digicel Foundation and Bounty Foundations is, therefore, a natural fit, because we are both dedicated to serving the communities that support us.”
As the event kicked off, Bounty Killer passionately addressed the residents, explaining why it was so important to him to continue giving back to the place that helped to make him the man who is today.
He explained, “This is where I come from and it is a place that still holds a special place in my heart. This joint venture came about because Digicel not only provides telephone service, but they are also dedicated to serving communities.”
He continued, “This is an important project. Although it’s a small gesture of our care for the community, we know it can go a long way for those who really need it. I want to encourage everyone to continue staying safe and staying together in this hard time.”
The care packages were happily received by the Majesty Gardens residents, many of whom noted that grocery shopping had become a considerable financial burden during the difficult COVID-19 period. Each care package will provide up to two weeks of essential non-perishable basic food items.
Public Relations and Communications Manager for Digicel, Elon Parkinson, assisted Majesty Gardens senior citizen, Aston Lawrence, with hopping a ride home after he received his care package from the Digicel Foundation and Bounty Foundation.
Eighty-nine-year-old resident, Aston Llewellyn Lawrence, whose soap selling business has dried up as a result of COVID-19, expressed his heartfelt gratitude to the two Foundations for what he considered to be a true blessing from God. He said, “I thank God and I bless Digicel and Bounty Killer for this gift. I am very glad because I was running low on food and this helps to stop a gap for me.”
Lawrence fondly recalled memories of Bounty Killer, born Rodney Price, growing up in the Majesty Gardens community, noting that the now international star never passed by his home without greeting him: “I have known Bounty since he was a small child and that is why I am so happy to see where he has reached now and I am even happier to see him back in the community, helping those in need.”
(L-R) Chief Marketing Officer for Digicel Jamaica, Nasha-Monique Douglas, dancehall artiste, Bounty Killer, and General Manager for Retail and Distribution at Digicel Jamaica, Jeremy Owen, took time out for a photo after distributing care packages to members of the Majesty Gardens community in St. Andrew recently.
Since the Launch of Operation SAFE in May, the Digicel Foundation has made significant donations of food to several community groups and special needs organisations.
On Labour Day the foundation carried out sanitisation activities in Coronation Market and along Ocean Boulevard in Downtown Kingston. The Foundation has also enabled better access to education for special needs students through the donation of 1,000 tablets to the Jamaica Council for Persons with Disabilities and the Ministry of Education.