CB partners with restaurants to provide meals for essential workers
The CB Group “Recover Together” team hands over food packages to representatives at the Tower Street Adult Correctional Centre. Packages were distributed to 800 staff at the facility as a show of appreciation for the essential services they provided over the last three months.
The CB Group recently treated approximately 2,000 frontline workers at the Tower Street and St Catherine Adult Correctional Centres, as well as the Kingston and Portmore Jamaica Urban Transit Corporation (JUTC) hubs.
The company donated meals, CB Foods product packages and restaurant gift certificates in the first of a series of presentations to thousands of essential services workers across Jamaica including security, media, sanitation and transportation staff.
The donation forms part of the CB Group’s recently launched $30 million “Recover Together” effort to boost the revival of the local restaurant industry.
Drivers from the JUTC Downtown hub receive thank you lunches from the CB Group team as a token of appreciation for keeping our buses running during the lockdown and ensuring that other essential services could avail themselves of public transport to carry out their duties.
Silver Bowl Restaurant, which was contracted to supply 200 of the thank-you meals lauded CB and recognised its efforts to assist the recovery of the local restaurant sector.
Kerry Joiles, Silver Bowl Owner, said, “Our sales plummeted 70 per cent over the last three months and we were closed for the month of April. This contract allowed me to bring back more staff and gave us a much-needed injection of cash which will go far way in helping me meet my financial obligations. I am looking forward to a time when I can bring back all my staff, open my doors and serve my customers.”
Alicia Bogues, Head of Marketing and Regional Development for CB Foods, said, “one of the group’s major thrusts right now is to revive the restaurant industry post COVID. We thought that, in addition to thanking the frontline with meals, it would be worthwhile to offer gift certificates from restaurants as well, to send the message that restaurants are open for business and to drive traffic to them for take-out or limited dine-in.”
The CB Group “Recover Together” team delivered food packages to over 800 staff at the Tower Street Adult Correctional Centre on June. Each product package was personalized with handwritten notes of appreciation to thank the staff for maintaining operations at the island’s prisons during lockdown.
“This is why we started our “Recover Together” initiative where, for June and July, we are extending customized credit terms and product discounts to all restaurants throughout Jamaica, from dine-in to cook shops, as well as marketing support to any that need it in order to get the public supporting restaurants again," Bogues added.
The wider "Recover Together" programme will assist restaurants, like Silver Bowl, to reopen their doors and resume business in the new normal.
It is intended to see the re-employment of thousands who have been laid off and the revitalization of spin off industries such as agriculture, farming, entertainment and tourism that depend heavily on a vibrant food industry.
Over the last three months 40 per cent of the nation's estimated 2,500 restaurants made up of dine in, fast food and cook shops had to close their operations leading to the furlough of about 50 per cent of the industry's employees.
The restaurants that remained open by pivoting from dine-in to take out saw upwards of a 60 per cent decline in business.
The CB Sales and Marketing team who delivered food packages to over 800 staff at the Tower Street Adult Correctional Centre on June 3.
CB Group is primarily involved in sustainable agriculture with three main business lines – CB Foods, Newport Mills and Imagination Farms.
CB Foods is the consumer foods division that markets and distributes fresh and value-added meats from its vertically integrated processing operations. Newport Mills deals with livestock, animal feeds and the animal health services division that supports the small, independent farming community.
Imagination Farms is a fresh produce division that concentrates on import substitution and export of fresh produce by developing local supply chains and West India Sea Island Cotton.