Saturday 31 October, 2020

Yolondo to share formula for her 'million-dollar' makeup business

Yolondo Salmon-Thomas

Yolondo Salmon-Thomas

Jamaican-born makeup entrepreneur Yolondo Salmon-Thomas is focussed on helping women draw on their creativity to express their unique identity. 

As Salmon-Thomas states, "what makes me feel meaningful every day, is the ability to invigorate other women to be the best version of themselves." 

Relevantly, in a date to be announced, Salmon-Thomas plans to mentor ambitious mentees on her formula for success. A Certified Makeup Artist, she is the founder of Playing in Makeup by Yolondo and is renowned for her popular online tutorials that highlight her fast-selling products, sold at a fraction of the cost offered by her competition. The collections include: Highly Pigmented Eyeshadow Palettes, Mix Race Contour Palette, luxurious eyelashes and lip glosses. 

Born in Clarendon, Jamaica, Salmon-Thomas lost her mother at the age of eight. She remembers her as a very caring and affectionate person. At the age of 17, the 31-year old solopreneur immigrated with her father to the US, settling in Georgia. Her strong work ethics were showcased in her very first job. 

Her first job was at a fast food restaurant. As a result of her hard work, she earned a salary increase within two weeks of being hired. Although she was proud of her achievement, her reactions were mixed, because of the amount of the raise. It amounted to ten cents per hour. 

Nonetheless, she realized the importance of maintaining a positive attitude and thus, tempered her determination to become successful in life. Her strong work ethics, positive attitude, and drive to succeed never wavered. In fact, she entered the health-care field, which allowed her to accumulate a modest savings. She started her company in 2018 without financial assistance. 

According to Salmon-Thomas, as of September 15, 2020, the company has generated over US$1 million in revenue for the year, an increase of 560 per cent over the total revenue for 2019. 

"My company has really grown over the past year, making over a million dollars in the pandemic," she said.

Not resting on her accomplishments, Salmon-Thomas expects additional growth from revolutionary, in-demand products and through focusing on customer retention and acquisition. 

Salmon-Thomas currently resides in New Rochelle, NY, is married to Rayon Thomas and has two young daughters. 

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