Tuesday 7 July, 2020

Jambisco joins coalition to support local bars with $1m donation

This new partnership will bolster the efforts of Red Stripe, Pepsi, Celebration Brands and the Desnoes & Geddes (D&G) Foundation through a $1 million donation of Holiday Salted Peanuts to bars across the island.

This new partnership will bolster the efforts of Red Stripe, Pepsi, Celebration Brands and the Desnoes & Geddes (D&G) Foundation through a $1 million donation of Holiday Salted Peanuts to bars across the island.

The coalition of companies that launched the ‘For Our Bars: For Jamaica’ initiative to support community bars has expanded with the Jamaica Biscuit Company (JAMBISCO) joining the cause.

This new partnership will bolster the efforts of Red Stripe, Pepsi, Celebration Brands and the Desnoes & Geddes (D&G) Foundation through a  $1 million donation of Holiday Salted Peanuts to bars across the island.

Michell Far-Vassell, Brand Manager, Holiday Snacks and Nuts & Soldanza, JAMBISCO said, “JAMBISCO understands the challenges being faced by all our customers during this time, therefore, we see this as the perfect opportunity to show how much we value and appreciate our partners and want to see them returning to business as usual in short order.  We are proud of our association and on-going partnerships with community bars over the years so we are happy to participate in this initiative and work alongside stalwart brands.”

Michelle Farr-Vassell, Brand Manager, Holiday Snacks and Nuts & Soldanza, The Jamaica Biscuit Company

The ‘For Our Bars: For Jamaica’ programme will inject over $25 million dollars of direct support for over 1800 community bars by way of complimentary products; the provision of masks and sanitizers courtesy of the D&G Foundation; and business-relevant training for bartenders and bar operators.

Luis Prata, Red Stripe’s Managing Director, said, “There is strength in numbers and even more for the collective good for Jamaica. This is why we are happy to have JAMBISCO join us in supporting community bars who faced commercial challenges due to the COVID-19 restrictions. Their donation demonstrates the power of collaboration as we are now in an even better position to help community bar owners during this season. Every contribution counts and so, we invite other companies to join us on this initiative.”

Since the government’s announcement that community bars and taverns will now be able to operate with limits on their hours and patrons, there are anticipated changes in Jamaican bar culture.

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As such, the training that will be offered under the ‘For Our Bars: For Jamaica’ initiative will heighten awareness on the importance of product quality, improve guest engagement, foster increased revenues and improve bartender confidence.

In addition to promoting compliance with the health and safety Government Orders, the initiative seeks to help rebuild the resources and make the bars better equipped for changes in the market and the way people socialize.

Executed through the Red Stripe Bar Academy, the HEINEKEN Certified Bar Adviser Programme and the D&G Foundation, the training will include Health and Sanitation Protocols; Responsible Serving; Speed & Efficiency; Foundations of Profitability; the Art of Great Serving and Great Drinks; Food Pairing; and Pouring & Serving Beer.

 

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