During a pre- Christmas handover at the JCS’s Lady Musgrave office on Tuesday, December 20, 2016, Chantellee McDonald, Brand Manager of Yoplait, presented Yoplait’s contribution, in the form of an $818,040.00 cheque, to Yulit Gordon, Executive Director at the Jamaica Cancer Society.
A fitting donation during the season of giving, the proceeds came from the sale of Yoplait from October 1 through to November 15 in observation of Breast Cancer Awareness Month. For each 6oz or 5.3oz Yoplait sold during the period, JMD$10.00 was donated to the JCS to help fund their projects and activities.
Through the JCS’s services, which include mammograms; pap smears; cancer screenings; counselling; and outreach, they are committed to giving Jamaicans more Christmases to celebrate through the promotion of early detection and treatment. As a non-profit organisation, corporate support from brands and companies like Wisynco and Yoplait contribute to the JCS’s ability to provide these services to the public at a subsidised cost.
“The funds that we receive through this programme [Yoplait’s 2016 trade promotion] goes towards helping us to build our capacity. To expand and to strengthen our screening services, especially to reach those vulnerable and underserved communities, those persons have no access”, said Gordon. Annually JCS screens more than 20,000 Jamaicans for all types of cancer and aims to increase the numbers screened through the right partnerships.
This year’s campaign was two-fold for Yoplait, as they not only raised money for JCS, but also internally at Wisynco, for those in need of breast cancer support as there are members of staff who are battling cancer and some are survivors; going through the different stages of the disease. It is important to Yoplait that their team feels as though they are part of a family.
“We did some fundraising activities at the office to help support team members with some of their expenses and some of the challenges that they’re facing. For the month we just wanted to create an additional sense of support and unity. The office was geared towards giving that kind of fellowship and it’s like a big hug. We had different activities each day, sending out messages that were positive, and highlighting the things to look forward to”, said McDonald.
Wisynco encourages their staff to be aware and to understand the importance of early detection. The JCS, as part of their goals, aims to spread the word about early detection and early treatment. “Why is it that early detection is your best vaccine in this fight? Because prevention is better than cure. And if you keep doing the checks every year, then certainly we are going to discover the abnormalities before they progress into something more serious that is also going to cost you quite a bit of money”, said Gordon.
For more than ten years Yoplait has supported the JCS through their breast cancer push during the month of October. “We take our role for corporate social responsibility very seriously, we support a few organisations including the Jamaica Cancer Society through one brand or another”, said Karen Rosen, Group Marketing Manager at Wisynco Group Limited. “Yoplait is one of the main brands that uses social marketing to help to get a positive message out and it’s an area that Wisynco will continue to contribute to”.