Tuesday 27 October, 2020

Wisynco inspires Jamaican fathers with 'Good Dads' project

From left to right:  Ity Ellis, Wayne Marshall, Christopher ‘Johnny’ Daley, Qraig and Kareem Mullings.

From left to right: Ity Ellis, Wayne Marshall, Christopher ‘Johnny’ Daley, Qraig and Kareem Mullings.

The Wisynco Group is honouring fathers with a first-time project dubbed #GoodDads, which seeks to celebrate fathers and inspire others to be better fathers.

Wisynco Marketing Officer, Tiffany Simmonds believes the project’s two-fold objective makes #GoodDads an essential tool to ignite positive change and address topical matters pertaining to Jamaican fathers and manhood.

“Good Dads are often overlooked in our society and we [Wisynco] decided to use our brand WATA to celebrate them. The project is another way WATA is infusing a positive way of life for Jamaicans – after all, Jamaica as the land of good and WATA,” explained Simmonds.

“Good Dads” is a fun and enlightening panel discussion with popular local acts and social influencers who themselves are fathers.

In the eight-minute visually and emotionally stimulating exchange, singer Wayne Marshall; dancehall sensation Qraig from the duo Voicemail and comedians Ity Ellis and Christopher ‘Johnny’ Daley along with social influencer Kareem Mullings share personal experiences during the candid chat.

The revealing and lively banter between the fathers will premiere on WATA’s (@officialWATA) social media platforms such as Youtube and Instagram on Friday, June 14, 2019, at noon; and air on Television Jamaica (TVJ) on Father’s Day Sunday, June 16, 2019, at 5:05 pm.

Simmonds believes the discussion is tailored for a wide demographic based on the backgrounds of the panellists and the age range of their children.

“These are fathers that have varied backgrounds and experiences and kids ranging from young babies to young adults in university. A broad perspective is really had during the discussion and we [Wisynco] are really hoping to highlight the efforts of good Jamaican fathers and empower others to learn from the experiences shared.”

“The Dads touch on some very sensitive topics. This is a platform that can also prove to be enlightening for mothers and even teens,” she added.

The company is encouraging all Jamaicans to watch and weigh in on social media on the days leading up to Father’s Day.

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