Monday 21 September, 2020

Wisynco ECO and Rainforest raise awareness around plastic recycling

A collaborative effort between Wisynco ECO and Rainforest Seafoods resulted in close to 7,000 persons being exposed to Jamaica’s national recycling movement during the Ash Wednesday staging of the Rainforest Seafood and Music Festival.

The event was held at the Catherine Hall Entertainment Centre in Montego Bay.

The partnership between Wisynco ECO, the corporate social responsibility arm of Wisynco Group Limited and the Rainforest Seafood Festival, stemmed from a five-year alliance to aid the promotion of eco-friendly practices.

Both entities have been on a mission to educate Jamaicans and engage stakeholders to make recycling an everyday activity in Jamaican homes and businesses.

Environment Communication Officer at Wisynco, Shelly-Ann Dunkley, shared her take on the partnership.

“Partnering with Rainforest Seafoods allows Jamaicans to see how easy it is to recycle. Having trash and recycle bins on hand at the Festival encouraged persons to practice the responsible disposal of their waste including plastic bottles. We provided the bins and marked banners so the bins were easily identified,” Dunkley said.

Marketing and Communications Manager at Rainforest Seafoods, Bethany Young believes the event continued to help in increasing awareness around recycling through the education and engagement of its audiences.

“We have hosted four [previous] stagings of the event and have always made an effort to be eco-conscious. However, this time we were committed to stepping things up a notch, as we found that despite our best efforts, at the last staging in 2017, many patrons, including children, were not using the recycle bins provided by Wisynco ECO correctly. At the end of the event, we found that while some persons disposed of their plastics in the bins, quite a few others placed regular waste in the receptacles; and this defeats the purpose of the recycle bins,” expressed Young.

“This time we added more signage to educate patrons about recycling and Wisynco ECO’s presence in our Kiddies Village was wonderful for the little ones as they learned that they can be part of the effort too.”

On the heels of another successful event, Wisynco ECO and Rainforest are positioned to continue the promotion of plastic recycling as one way to help create and sustain a healthy environment - toward a cleaner, greener Jamaica.

Wisynco ECO’s long-standing relationship with Rainforest Seafood extends to its support of Rainforest’s environmental program, dubbed Save Our Seas, which highlights the importance of preserving Caribbean marine ecosystems. The Save Our Seas programme is centered on three pillars - green operations, clean oceans and educational ambassadors.

“We are 100 per cent in support of the Wisynco ECO's mandate to promote plastic recycling and are truly appreciative that they have partnered with us to promote initiatives at our offices, at our restaurants and now at our signature event, the Rainforest Seafood and Music Festival,” Young continued.

This year alone, Wisynco ECO has engaged over 100 primary and secondary schools across the island through its ECO Clubs, as an important strategy in educating young people in the local recycle movement.

ECO also conducts Bottle Drives and various campaigns spearheaded by its brand ambassadors and ECO Troopers (staff volunteers) to involve participation from local businesses, community groups and individuals to achieve its goal of creating a greener and cleaner Jamaica.

The brand is encouraging individuals and households to deposit their recyclable plastics [PET and HDPE bottles] at Recycling Partners of Jamaica (RPJ) drop sites located all across the island. RPJ’s mandate is to collect and recycle plastics across our island.



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