Tuesday 25 February, 2020

VIDEO: Style Week shines spotlight on Jamaica’s fashion industry

Saint International CEO, Deweight Peters

Saint International CEO, Deweight Peters

The CEO of Saint International, organisers of Style Week 2018, believes this year’s staging will significantly help to develop the local fashion industry.

According to Deweight Peters, the weeklong activities brought international fashion insiders to the island in droves to spot both designing and modelling talents.

Peters said, at the international level, apart from his globally-recognised models, there were also media and agents who visited Jamaica during the event. He said this will help to boost the local fashion industry.

 “One of the primary objectives is to always give significant global exposure for the Jamaican fashion designers, supported by the diaspora designers,” Peters said.

“I think it has been incredible and the truth be told, in terms of even formalising an infrastructure that will really support the development of the industry, I think this year’s staging of Style Week, made a significant contribution, so I am very happy,” the Saint International CEO added.

He continued, “certainly the infusion of our international star models have made it that much more significant. Supermodels such as Tami Williams and top stars such as Brad Allen flying to Jamaica, to be a part of the support mechanism for designers, to me it’s refining systems for the support of fashion in Jamaica and to make sure the fashion industry can grow in a sustainable way.”

According to Peters, the event went according to plans, although the organising body would have loved to have received “a little more money”.

This year was the 14th staging of Style Week Jamaica.

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