Wednesday 17 July, 2019

Video: Mobile promoters seek a piece of the local advertising pie

 Fiona Ancel and Laurence Peart owners of Movementz Pon Di Lawn (MOL Mobile Advertising)

Fiona Ancel and Laurence Peart owners of Movementz Pon Di Lawn (MOL Mobile Advertising)

Not thwarted by the lack of funding that is prohibiting them from launching a ‘movies in the park’-type business, Fiona Ancel and Laurence Peart opted to form Movementz Pon Di Lawn (MOL Mobile Advertising) two years ago.

“We initially wanted an event for the family that would showcase local movies and other productions, but it wasn’t feasible for us to spend more money renting the space of a park than earning from our customers,” Peart stated.

“And in any event, I wasn’t about to call it quits and return to a nine to five, so we went back to the drawing board,” he added.

MOL Mobile offers advertisements via fliers, town crier and digital screen on the back of a vehicle, primarily servicing Kingston, Portmore and other areas of St Catherine.

The duo hopes to take their advertising service to other key areas of the country, such as Montego Bay and Ocho Rios, within the medium-term.

“Our primary objective is to become a main source of alternative advertising to small firms and even larger institutions,” Ancel indicated.

Peart said the business has surpassed expectations since its inception, giving customers value for money by way of social interaction - a benefit not significantly available via traditional television and radio advertisements.

Video shot and edited by Ramon Lindsay.

“So when we are handing out our fliers, we are able to answer customers’ questions on spot,” said Peart, a past student of Tarrant High.

The entrepreneurs attributed their success to date to their passion for, and conviction to operate, a successful business.

They also apply their skill sets from their previous work experiences, which saw Peart working in maintenance at a financial institution, and Ancel in customer service at a telecoms firm.

“Laurence is the executor. He focusses on the quality control and primarily drives the vehicle,” Ancel, who attended Convent of Mercy (Alpha) Academy, stated. This is while she handles marketing and sales.

The business owners also firmly believe in supporting youth, and have employed university students on a part-time basis to hand out fliers.

Persons from Vineyard Town, St Andrew, from where Ancel hails, also doe the announcements on the town crier.

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