Tuesday 15 October, 2019

Video: ‘Likkle Tea’ going a long way for young entrepreneur

Patrique Goodall, proprietor of Likkle Tea.

Patrique Goodall, proprietor of Likkle Tea.

It can be served hot or cold.

It’s a staple in every Jamaican household. For some, it’s a must have to start the day right. Depending on its form, it’s also a highly recommended remedy for various ailments.

But for one young entrepreneur, Patrique Goodall, tea has done wonders.

“Tea changed my life,” Goodall told Young People in Business.

Goodall is the proprietor of Likkle Tea, a new hand-picked and blended loose leaf tea brand that has found favour with consumers, who placed orders for over 800 units since the company was launched in 2017.

Watch the video edited by Richard Baker

Interestingly, Goodall - who has spent all her professional life in public relations and marketing - opted to take a more personal approach to introduce Likkle Tea to the local market.

“I didn’t do any above-the-line marketing. Customers were just receptive to the personal approach I took to not just selling them a product, but sharing the tea experience,” Goodall said.

She said tea was her therapy during a period of stress in her life.

“Having tea made a world of difference in my life,” said Goodall. “I was experiencing a lot of stress with work and my personal life. I felt better emotionally and spiritually after drinking tea.”

Goodall also believes Likkle Tea has enabled her to develop business acumen.

“I think Likkle Tea has stretched me as a person, just in terms of how to look at a business,” she said.

She has found numerous ways to earn an income from as early as a student at Montego Bay High School and later at The University of the West Indies (The UWI).

In addition to Likkle Tea blends, Goodall sells premium-quality honey infused with flavours. She is also looking to introduce tea-infused hair and skin-care products.

It’s all or nothing for Goodall, who left her full-time job in marketing earlier this year to focus on Likkle Tea and other ventures.

“Being an entrepreneur is hard. I don’t have a safety net,” Goodall said in reference to not having parents to turn to for financial assistance or moral support.

During her second year of studies at the Caribbean School of Media and Communications at The UWI, Goodall’s father died from a brain tumour, three months later, her mother died of a heart condition.

“I think my parents would be proud of me. They have left the foundation, and especially my father, who was an entrepreneur, he would be smiling at the fact that I used a hard situation to create something as good as Likkle Tea.”


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