Monday 9 December, 2019

Video: Dianne Plummer heads for the big times in the makeup business

It was a lack of makeup options for herself as a woman of colour in Scandinavia, that first led Dianne Plummer to produce her own makeup, with Your True Shade.

It was a lack of makeup options for herself as a woman of colour in Scandinavia, that first led Dianne Plummer to produce her own makeup, with Your True Shade.

Local producer of ‘Your True Shade’ natural makeup line, Dianne Plummer is hoping to tap into at least four more Caribbean markets within the next five years.

Having made headway in Jamaica, Barbados and the Cayman Islands, her medium to long-term goal is to be the leading makeup line in the Caribbean and its Diaspora.

“It doesn’t just spread across US and Europe, but we have Caribbean people living all over. So that’s definitely where I want to take Your True Shade and, of course, show the expertise of being able to produce something that is very good in Jamaica,” said Plummer.

She officially started the business in 2015 after arriving home from Europe, where she completed two master’s degrees in mechanical engineering and biorefinery in Sweden and Finland.

It was a lack of makeup options for herself as a woman of colour in Scandinavia that first led Plummer to produce her own makeup with Your True Shade. And the brand now offers foundation, lose powder and bronzers, and most recently, care products for weaves and wigs.

Her biggest selling point is the ability to do custom-made products for persons with vitiligo, hyperpigmentation and eczema, for example.

But Plummer, who also lectures at the University of Technology (UTech), is hoping to not only improve quality of life for women through her skin care products.

She is also seeking to inspire young women to consider the opportunities in science and technology.

“There’s lots of different options you can do with it (science and technology), you don’t just have to do a nine to five; you can start your own company, you can solve a problem that’s out there,” the St Andrew High School past student indicated.

Find out more about her journey in the video below, which was edited by Richard Baker.

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