Sunday 18 November, 2018

Video: Dania Beckford takes full-bodied approach to carnival costumes

Dania Beckford isn't just providing carnival costumes, beachwear and resort apparel in a market with limited options for curvy women, but she's empowering women.

Dania Beckford isn't just providing carnival costumes, beachwear and resort apparel in a market with limited options for curvy women, but she's empowering women.

It is carnival time again and this is not the first time that Dania Beckford’s Broad Tail Designs costumes for full-figured women will be featured at Jamaica’s carnival.

Such is the enthusiasm for her designs, that one would think that Broad Tail Designs is making a debut at this year’s Road March which takes place on Sunday.

It’s the excitement and confidence she exudes, that makes her brand and her story as good as new. 

For Beckford, Broadtail Designs, which was started in 2015 isn’t just about providing carnival costumes, beachwear and resort apparel in a market with limited options for curvy women, but she’s aims to empower women of all shapes and sizes to celebrate themselves and exude confidence.  

“We want the full-figured women to feel just as sexy, just as confident as the smaller-sized or average-sized woman,” Beckford told Young People in Business.

After carnival women can look out for new designs from Broad Tail Designs, particularly for the summer.

Plans are underway to launch a website and summer swimsuit catalogue.

Meet the public relations practioner turned entrepreneur and designer in this video edited by Richard Baker.