Tru-Juice’s locally grown pineapples hit market
True-Juice has planted 1.35 million pineapple suckers and expects to have 1.6 million at the end of the first phase.
Tru-Juice, the flagship brand of Trade Winds Citrus Limited, has introduced its newest offering of locally-grown pineapples.
Inspired by the high demand for pineapples, and Jamaica’s inability to supply the need, Tru-Juice embarked on its mission to fill that gap by planting its first batch of pineapples in October 2018. And they were able to reap their first crop in February 2020.
Committed to producing high-quality products made from locally-grown fruits and vegetables, True-Juice said in a statement that its investment in the production of pineapples can best be described as precision agriculture.
Loop file photo of Trade Winds' Managing Director Peter McConnell on a tour of the pineapple farm. (Photo: Marlon Reid)
Managing Director of Trade Winds Citrus, Peter McConnell explained: “We are pleased to have Jamaicans working to produce something that globally can be considered as top-notch quality. We have acquired cutting-edge technology to ensure the future success of the project. We have been very precise with our land preparation, the planting density, the fertilizer program and the constant monitoring for pests and disease.”
Marketing Manager at Tru-Juice, Lauren Mahfood, said the vision aligned with establishing Jamaica as a leading producer of pineapples both locally and globally.
“Trade Winds believes in brand Jamaica. We are a dynamic and innovative company that continues to invest in Jamaica and agriculture in particular. The pineapple project is an example of that commitment and we look forward to Jamaicans enjoying our truly sweet and delicious pineapples,” Mahfood shared.
Tru-Juice is well known for oranges which are a great source of vitamin C, and now positions itself to be the leading supplier of pineapples locally. So the company has planted 1.35 million pineapple suckers and expects to have 1.6 million at the end of the first phase.
McConnell shared: “The Vitamin C component of pineapples is especially important in today’s battle against the Covid-19 disease in Jamaica, and as such we encourage all Jamaicans to build their immune systems with an adequate daily dose of Vitamin C and stay strong.”