Tripadvisor launches initiatives to help restaurants worldwide
Tripadvisor, the world's largest travel platform, today launched the first of several initiatives to provide to assist restaurants, bars, cafes and others in the hospitality industry financially impacted by COVID-19.
There are five million hospitality businesses on Tripadvisor that need help, the company said in a press release.
One way to assist is through the purchase of gift cards, which serve as much needed microloans to help operators pay their rent, continue to pay employees and fund benefits like healthcare, as well as fund other critical expenses.
Tripadvisor is making it easier to purchase gift cards and identity restaurants that are still open for takeout and delivery.
Tripadvisor is also calling on members to write reviews and create guides that highlight favourite restaurants, bars and cafes. These small gestures of support make a meaningful business impact.
The rank of a business on Tripadvisor is based on the quantity, quality and recency of reviews, with a recent Cornell Study finding that as the number of reviews increases, the ratings in these reviews tend to be more positive.
The Tripadvisor Foundation is also committing one million dollars to support organisations serving the most vulnerable populations around the world in response to COVID-19. Initially, within the hospitality sector, the Foundation will contribute one dollar up to US$150,000 for each Tripadvisor review posted or shares of the #LoveYourLocal hashtag on public Twitter, Facebook or Instagram accounts.
Proceeds will go to two organisations helping impacted restaurant and front line workers: World Central Kitchen and The Restaurant Workers' Community Foundation.
"With guidance from governments being updated frequently, there is a risk that customers won't be able to keep up with the right information about which businesses are open for delivery. That is why we're rolling out these features - for free - to make it easier for restaurant owners and operators to highlight the latest information about their business, the options they can still provide to their customers, and encourage gift card purchases," said Bertrand Jelensperger, Senior Vice President, Restaurants at TripAdvisor and CEO of TheFork.
"If everyone who can afford it ordered one gift card or a meal for delivery, that income could make all the difference in helping the local restaurant they love to pay its bills and its staff during this period."
Restaurants interested in learning more about how to feature gift cards, take-out or delivery capabilities can visit https://www.tripadvisor.com/ForRestaurants/covid19 for more information.
Helping Impacted Front Line and Hourly Workers
As part of an initial one million dollar donation to support urgent COVID-19 response needs, the Tripadvisor Foundation will contribute one dollar (up to a total of US$150,000) each time a customer does one of the following actions and shares the #LoveYourLocal hashtag on public Twitter, Facebook or Instagram accounts, including posting:
- An image of a gift card receipt from a restaurant you love anywhere in the world
- A link to a Tripadvisor review of your favourite dining experience
- Your favourite dish at your favourite local restaurant linking to a Tripadvisor business listing
- A tribute to your favourite chef or culinary experience linking to a Tripadvisor business listing
- A list of your local favourites using Tripadvisor's "Saves" feature by clicking on the heart icon on any Tripadvisor restaurant listing
These donations will be equally distributed between World Central Kitchen, a nonprofit organisation that mobilises urgently to provide meals in the wake of natural disasters and crises, and the Restaurant Workers' Community Foundation dedicated to making the restaurant industry more hospitable and providing support to those in the restaurant industry impacted by the COVID-19 crisis.
While the immediate needs are focused on supporting the restaurant industry, the partnership with these two organisations will evolve to support impacted small businesses across the tourism and hospitality sector.