Trend Media CEO, Aileen Corrigan addressing clients at the workshop. (PHOTOS: Marlon Reid)
Trend Media will offer clients the opportunity to manage all their social media content with its new app, PULSE.
The media company introduced clients to PULSE last week at the Four Seasons Hotel during a workshop under the theme, TV and Digital: Too Smart To Be Apart.
PULSE through its various analytic features – including social listening and engagement – will enable clients to understand their advertisements more, and is easy to use across different devices such as laptops, tablets or smartphones.
“Digital advertising is really the future. It’s the way that businesses are seeing more people trying to target customers, trying to be more effective, trying to be more understanding where their money is going and making sure that it is being spent the right way,” Trend Media CEO, Aileen Corrigan, said.
She explained that Trend’s Amplify product allows it to create content and video for customers that they can use on social media while PULSE allows them to manage all their content across the different platforms.
Trend introduces PULSE
According to Red Stripe’s Digital, Marketing and Social administrator, Andrew O’Meally, the new products by Trend Media, are welcomed by his company.
O’Meally said, “the workshop was enlightening. It was very interesting to hear about the options and the products.”
The workshop was attended by corporate executives across various sectors in the Jamaican business community.
Trend Media’s senior business development manager, Andrea Whittick, and group commercial content manager, Bekim Rauseo, also made presentations.