Tuesday 17 September, 2019

Trend Media bats for digital marketing at GDMS

In this file photo, Trend Media CEO Aileen Corrigan addresses audience members during a presentation. Also pictured are Declan Tully, head of revenue; and Kishner Cowell, head of sales at Trend Media.

In this file photo, Trend Media CEO Aileen Corrigan addresses audience members during a presentation. Also pictured are Declan Tully, head of revenue; and Kishner Cowell, head of sales at Trend Media.

Trend Media partnered with Creative Brands and Concepts Ltd for the 2019 staging of the Global Digital Marketing Summit.

The two-day event, which was hosted at the Spanish Court Hotel in St Andrew from May 8 to May 9sought to equip businesses with the tools needed to succeed in a rapidly advancing digital era.

There were over five seminar presentations hosted by industry experts including Dr Ai Addyson-Zhang, a South Korean digital marketing and communications lecturer and Leslie Lee Foot, director and co-founder of INCUS Services Ltd.

Practical workshops were also held, two of which were hosted by members of the management team at Trend Media.

"It was an easy decision at Trend Media to partner with the Creative Brands and Concepts team in this year's staging of the Global Digital Marketing Summit. Here at Trend Media we believe in a ‘digital first' mindset in Jamaica from a macro-perspective," Aileen Corrigan, CEO of Trend Media, said.

As a presenter at one of the event's workshops, she emphasised the need to align businesses with the direction of modern marketing which is digital.

"It is absolutely necessary to being a digital culture to businesses by challenging the norms, taking a more personal and data-centric approach to engage customers and discover avenues to ensure notable return on investments," Corrigan said.

One of Trend Media's workshops featured senior members of its management team - Andrew Brown, senior marketing manager; Declan Tully, head of revenue; and Julian Lynch, the head of programmatic advertising - giving practical tips on the first stage of the digital marketing sphere, brand awareness and how to get the best out of your marketing agency.

"It is crucial to know your business to make informed decisions and decipher what success looks like instead of jumping on the bandwagon of what constitutes the internet," highlighted Lynch.

How to make digital marketing work for your business and brand was central to presentations throughout the summit. This encompasses all platforms such as social media and artificial intelligence.  It was unanimously advised and encouraged, for persons newly entering the arena, to become comfortable with the data analytic tools and use the data gathered to be successful.

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