Monday 30 November, 2020

Travis Graham’s Story: From Red Stripe LFL Student to SDC Parish Manager

Six years ago when Travis Graham enrolled in the Red Stripe Learning for Life (LFL) programme, little did he know that the music management course he signed up for would create the foundation for his future success.

Graham’s journey did not always go smoothly, but it eventually led him to the Social Development Commission in St. Mary where he landed a position as parish manager.

“The Learning for Life programme helped me tremendously. It taught me leadership skills, improved my networking skills and most importantly, it convinced me that Jamaica has a global competitive advantage in the creative industry sector,” said Graham.

Now with carefully honed management skills and considerable responsibility, Graham looks back at LFL with gratitude.

“The Red Stripe team did not just implement a programme for the company, they put their heart, soul, and creativity in it for the benefit of the participants. They did it to impact our lives,” said Graham.

Since leaving the programme Graham became part of a founding group for a creative arts based NGO called, Manifest Jamaica that promotes the arts in inner city communities.

His involvement in the creative arts industry led him to start his own record label Universal Reggae Sounds (URS) this year.

 “I was able to use the knowledge and connections gained from the Learning for Life programme to not only set up the label, but also set up the business and artist development aspect of the music” he said.

Graham is now enrolled in a Master of Arts programme at the University of the West Indies Mona, reading for a post graduate degree in communication for social and behaviour change.

He plans to do his thesis on the business of music communication.’’

 Red Stripe’s head of corporate relations Dianne Ashton-Smith noted that it is young people like Travis make it all worthwhile.

 “With a little tenacity and ambition to go further, Travis showed that this programme is a great foundation for young entrepreneurs who see opportunities in the music and entertainment industry,” Ashton-Smith said.


Get the latest local and international news straight to your mobile phone for free: