Wednesday 22 January, 2020

Tourism minister meets with major tour operators in France

Maureen Lachant, Business Development Manager from Les Maisons du Voyage (centre) sharing the current Jamaica campaign on the Les Maisons du Voyage website to The Hon. Edmund Bartlett, Jamaica’s Minister of Tourism (left) and Donovan White, Jamaica’s Director of Tourism (right).

Maureen Lachant, Business Development Manager from Les Maisons du Voyage (centre) sharing the current Jamaica campaign on the Les Maisons du Voyage website to The Hon. Edmund Bartlett, Jamaica’s Minister of Tourism (left) and Donovan White, Jamaica’s Director of Tourism (right).

As part of Jamaica’s goal of generating greater global awareness and increasing visitor arrivals, Edmund Bartlett, Minister of Tourism and Donovan White, Director of Tourism, were in Paris this week to meet with France’s major tour operators. 

On the agenda was a meeting with Promovacances, France’s second-largest tour operator which began a Jamaica campaign earlier this year.

Launched in 1998, Promovacances is the flagship brand of Karavel Group, the leading French online travel agency, receiving over four million unique monthly visitors. In addition, they operate over 100 travel agencies with 450 travel agents throughout France. Through its online and marketing campaigns promoting travel to Jamaica, they are looking to increase visitor arrivals by 20 per cent by 2021.

The Jamaica delegation also met with Olivier Kervella, President of NG Travel, which offers a wide selection of packages to nearly 30 destinations for travellers seeking quality and genuine cultural experience. NG Travel is currently marketing Jamaica in France through two of their brands, Directours.com and KappaClub. 

Additionally, Maureen Lachant, business development manager from Les Maisons du Voyage, an upscale tour operator offering tailor-made and cultural stays, met with the Minister and Director. Part of Groupe Figaro, the tour operator services about 140,000 customers per year with an average price point of € 2,500 per person. 

The meetings were arranged by Indigo Unlimited, the representative agency for the Jamaica Tourist Board in France, under the direction of Gregory Shervington, Jamaica Tourist Board’s Regional Director for Continental Europe.

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