Monday 14 October, 2019

Tortuga Rum Cakes sells the most items in an hour on HSN

Tortuga Rum Cakes was featured on HSN, the television shopping network, last week on its “Holiday Treats & Entertaining” segment with host Alyce Caron.

During the show's one hour air time,  the brand sold the most items compared to other food items.

“We are thrilled to have our delicious Caribbean rum cakes promoted to the vast HSN audience,” said Monique Hamaty-Simmonds,  director of brand development for Tortuga International and the daughter of the founder of the Tortuga Rum Company.

“HSN offers an excellent opportunity to showcase our Tortuga brand. In fact, this is the third time on the shopping network ahead of the holiday gift giving season and on Tuesday we featured  our 6-pack rum cake collection.  And when Alyce declared on air that Tortuga was her very favourite brand of rum cake that was a huge endorsement for our product,” said Monique.

During the show, a number of HSN customers tweeted about the product:

“I love to bake. Since I found these lil jewels I will not bake this year. These are awesome”, said one.

Another Tortuga rum cake customer wrote:  “I went on a cruise to where these were made. It was so much fun to be able to get them.”

A third HSN viewer said:  “I ordered these and went to heaven, so ordered more for gifts.”

HSN is a leading interactive multi-channel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories and Electronics. HSN broadcasts live to 95 million households in the US in HD 24 hrs a day and its website - hsn.com – which features more than 50,000 product videos.

The Tortuga brand is known by the more than 20 million annual Caribbean tourists and cruise ship passengers. Tortuga Caribbean Rum Cakes are the world’s #1 selling rum cake and has been named the “2015 Greatest Caribbean Gift” and  “Best Cruise Souvenir” by Porthole Cruise Magazine for 13 consecutive years. Tortuga products are sold in gift and specialty food departments and gourmet stores throughout the Caribbean and North America and in onboard gift shops of nearly 100 cruise ships. 

FEATURED PHOTO: Monique Hamaty-Simmonds

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