Starbucks opens at Doctor's Cave Beach, Montego Bay
Photos via Business Wire.
Starbucks on Tuesday opened its first store in Montego Bay, Jamaica – it’s 76th market globally, marking a historic milestone for the global coffee company’s Caribbean operations.
Following Montego Bay, the company expects to open in Kingston in 2018 and open up to 15 locations in Jamaica over the next five years.
The new café, located at Doctor’s Cave Beach, along the Hip Strip of the resort town, offers customers an inviting destination to relax, unwind and connect in one of the area’s most iconic neighborhoods.
Featuring custom artwork by local artist Fiona Godfrey, the store’s unique design pays tribute to Jamaica’s history and rich coffee heritage.
Customers can enjoy a wide range of Starbucks beverages and food, including its signature handcrafted hot and cold espresso beverages made with 100 percent arabicacoffee.
To mark this historic opening, the company is also featuring Starbucks Reserve® Jamaica Blue Mountain whole bean coffee, a long-time favorite with Starbucks customers in the U.S. and Canada.
“As a company that has worked for many decades with Jamaica’s coffee growing communities, we are honored to have the opportunity to work our local business partner Caribbean Coffee Baristas to open our first store in the beautiful island nation of Jamaica,” said Ricardo Rico, Starbucks general manager and vice president for Latin America and the Caribbean, who attended the opening celebrations in Montego Bay.
“For Starbucks, this is an opportunity to build on more than forty years of the best in-store experience to customers around the globe that is rooted in high-quality coffee and our engaged, knowledgeable baristas. Our new Starbucks Jamaica partners (employees) are ready to welcome customers, as we mark the beginning of this exciting chapter in the Caribbean market.”
Starbucks® stores in Jamaica are operated by Caribbean Coffee Baristas Ltd., a joint venture between Ian Dear, Chief Executive Officer of leading restaurant management and franchise operator Margaritaville Caribbean Group and Adam Stewart, who is also Deputy Chairman and Chief Executive Officer of Sandals Resorts International.
“As a leading Caribbean hospitality group, our achievements have always been guided by listening, responding and delivering on our customers’ expectations,” said Dear. “Bringing Starbucks, a globally recognized and respected brand, to our Jamaican shores, is a natural progression for us. We know that this venture will be highly successful, and we look forward to an exciting future with Starbucks.”
For his part, Stewart said: “We are thrilled to welcome Starbucks to Jamaica and bring the Starbucks Experience to customers on the island.
“Through our shared values, including our dedication to delivering the best customer experience, commitment to be an employer of choice, and operating responsibly in the communities we serve, we aim to create a truly unique coffeehouse experience here in Jamaica.”
“In addition, I believe that Starbucks, with its long-standing love of Jamaican Blue Mountain coffee, represents one of the greatest opportunities for the incremental growth in the export of our locally-grown coffee,” added Stewart.
Honoring Jamaica’s Rich Heritage through Coffee and Design
In celebration of Starbucks launch in the market, customers can now enjoy Starbucks Reserve® Jamaica Blue Mountain whole bean coffee – a rare and exceptional coffee grown by Amber Estate farms in the Blue Mountain region, and roasted exclusively at the state-of-the-art Starbucks Reserve™ Roastery in the company’s hometown of Seattle.
The company also plans to source Jamaican coffee for single origin coffees and blends for its stores in other markets across Latin America, and connect agronomists and technical experts from the Starbucks Global Agronomy Center to coffee producers in Jamaica.
“This coffee is an opportunity for us to recognize and thank Jamaica’s coffee growing community for their continued partnership on this special single origin coffee, while introducing our first customers in Jamaica to a very special part of Starbucks own coffee journey – an amazing coffee that is roasted in our one and only Starbucks Reserve Roastery back home in Seattle,” said Rico.
In addition, through a unique store design, the new Starbucks café showcases the iconic brand while also celebrating the Jamaican people and their rich culture and heritage. The 1,200-sq.-ft. space sits within the protected Montego Bay Marine Park at Doctor’s Cave Beach, one of the most treasured and renowned beaches in Jamaica. The store features distinctly local design elements such as pickled-wood vaulted ceilings and louvered windows, preserved from their original state and enriched to create an authentic beachside café experience.
Creating Opportunities for Jamaican Youth
Starbucks has a long history going back more than 40 years of investing in the communities it serves worldwide by creating opportunities for young people, particularly those in underserved communities.
The company plans to similarly partner with Caribbean Coffee Baristas Ltd. in Jamaica to support initiatives aimed at connecting young men and women in the community with the resources and support they need to succeed.
With funding from The Starbucks Foundation, the company said it intended to support youth in both Montego Bay and Kingston and will include customer service skills training to ensure youth are ready to access employment in the retail, service, or hospitality industries. By working with the MultiCare Youth Foundation, Starbucks also plans to include volunteer opportunities for partners to serve as mentors to participating youth.