Spice opens up on 'colourism', skin-lightening 'stunt'
Dancehall star Spice says colourism is plaguing the black community.
She made the remark in a message to fans on social media Friday as she spoke about the rationale behind her recent move to alter her looks in line with what she said were “Eurocentric beauty standards”.
In the lengthy post, accompanied by a photo of herself in her natural dark-skinned tone, Spice said she was forced to go to the “extreme” in order to get the point across.
"I wanted to create awareness to ‘Colorism’ and it was more so done intentionally to create shock value so that I could have the world's undivided attention to deliver the message in my music,” Spice, whose real name is Grace Hamilton, wrote.
She said that she has been a victim of ‘colourism’, with people often attempting to ridicule her over her dark complexion.
“There are dark skin women across the world complaining every day that they are being downplayed and degraded, but the raw truth is it is us ‘black women’ and ‘black men’ that are fighting against each other and tearing down our own race," Spice wrote.
Spice created a major brouhaha on social media in late October when she showed off the light-skinned look on Instagram.
While public opinion was split initially over whether the artiste had bleached her skin, it soon became apparent that she was promoting a new song, ‘Black Hypocrisy’, in which she sings about ‘colourism’ in the black community, an underlying issue behind the bleaching phenomenon.
The move attracted worldwide attention to the dancehall star and Jamaica's skin bleaching crisis, with even popular American talk show host Wendy Williams highlighting it in her hot topic section.
In her message to fans, however, Spice stressed that she did not bleach her skin, and declared that she was proud of her skin colour. Read Spice’s message in full below.
On October 22nd I posted a picture of myself where i looked like I altered my appearance and metamorphosis to match the “Eurocentric beauty standards”. I fearlessly addressed an issue that has been swept under the rug and boldly took the stance in bringing a taboo topic to the fore front. I chose to do this in the manner I did because I believe Colorism is plagiarizing our black community.
While It appeared as if I had “bleached” my skin, causing a world wide debate, and even though the picture was obviously birthed around my single titled“Black hypocrisy” and my mixtape Captured.I want to openly say it was not a “publicity stunt”. I wanted to create awareness to “Colorism” and it was more so done intentionally to create shock value so that I could have the worlds undivided attention to deliver the message in my music.
There are dark skin women across the world complaining every day that they are being downplayed and degraded, but the raw truth is it is us “black women” and “black men” that are fighting against each other and tearing down our own race.
It’s evident in the social media comments every day, I myself have lived through it all being downgraded by my dark complexion.
Would the message in my song have been received as well as it did world wide if I didn’t go to the extreme with the picture? The truth is no it would have probably been just another Spice hit song; so yes I had to go the extra mile
to ensure my message be heard.
Most people got a misconception that I was boosting “Skin bleaching” but ironically it was the opposite. I used myself as an example of what people from the black community is causing other women to do because of how society makes them feel.
Yes “Black is beautiful” we say it every day but are we showing love to our black women? This topic is long and I could spread it so far but mi tired fi type Lol. The fact is Colorism is happening in the homes ,school and businesses but I’ll leave it till my next post.
To put a end to the debate “I DID NOT BLEACH MY SKIN” and I quote “Proud a mi color, love mi pretty black skin, respect due to mi strong melanin” words from my “Black Hypocrisy” song that I wrote from my heart.