Social Media Spotlight: Shop NecessiT's more than just a clothes store
Created : 27 June 2018
World Social Media Day is celebrated on June 30 and in the lead up to this year’s celebrations, Loop Jamaica will be highlighting a few of the popular local social media personalities.
Social media has reinvented the way shopping is done, and it seems almost every store locally has a social media account. One of the standouts among the bunch is Shop NecessiT’s, a chic clothing store, specializing in casual outfits, jewelry and shoes.
Almost four years after starting out in a small space in a makeup shop in Half-Way-Tree, Shop Necessit’s has grown considerably, and now occupies two stores in Bargain Mall, Halfway Tree, and their Instagram page has a following of over 75,000.
We had a chat with the store owner, Tanaania Tracey, about how social media has impacted her business. Find out more in the video below.