Wednesday 23 October, 2019

Social Media Spotlight: Shop NecessiT's more than just a clothes store

Tanaania Tracey

Tanaania Tracey

World Social Media Day is celebrated on June 30 and in the lead up to this year’s celebrations, Loop Jamaica will be  highlighting a few of the popular local social media personalities.

Social media has reinvented the way shopping is done, and it seems almost every store locally has a social media account. One of the standouts among the bunch is Shop NecessiT’s, a chic clothing store, specializing in casual outfits, jewelry and shoes.

Almost four years after starting out in a small space in a makeup shop in Half-Way-Tree, Shop Necessit’s has grown considerably, and now occupies two stores in Bargain Mall, Halfway Tree, and their Instagram page has a following of over 75,000. 

We had a chat with the store owner, Tanaania Tracey, about how social media has impacted her business. Find out more in the video below. 

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