Wednesday 2 December, 2020

SiriusXM and Pandora predicts 'huge year' for Koffee



Audio entertainment giant SiriusXM and Pandora has named the current toast of dancehall and reggae, Koffee, among a number of emerging artistes expected to "make it big" in 2020.

"This list represents an exciting and fascinating range of music, and we look forward to our listeners discovering and listening to these new artistes in 2020 and beyond on SiriusXM and Pandora," said Scott Greenstein, SiriusXM's President and Chief Content Officer, of the list of 24 artistes spanning genres including country, rock, pop, hip hop, Latin, dance and more.

The 19-year-old Koffee, born Mikayla Simpson, was dubbed a social media sensation who rose quickly to become “one of the most heralded artistes in reggae”.

Koffee rocketed to international fame following the late 2018 release of her single 'Toast',  which garnered millions of spins and fans including Usain Bolt and Barack Obama.

“[It’s] an anthemic song that has resonated with audiences worldwide,” reasoned Sirius and Pandora.

Shortly thereafter, she released her Rapture EP in 2019, supported by heavy touring in UK and US.

“Her EP was included in this year's Grammy nominations for Best Reggae Album, earning Koffee the accolade for the youngest artist ever nominated in the category. With a new album on the horizon and a new single "W" featuring Gunna already bubbling up, 2020 looks to be a huge year for Koffee,” said the streaming sites.

Other artistes expected by SiriusXM and Pandora to "make it big" in 2020 include 'Juicy' singer Doja Cat and rappers Lil TJay and Lil Keed.

The group was selected by the combined company's music editorial, programming, and curation teams. 

Pandora, a subsidiary of SiriusXM, is the leading music and podcast discovery platform, providing a uniquely-personalized listening experience to approximately 70 million users each month. SiriusXM is described as the world's largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products.

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