Monday 24 February, 2020

Serge 0% fat milk to be launched with Agent Sasco at Emancipation Park

Agent Sasco

Agent Sasco

As part of its focus on continuously offering high-quality, healthy products to Jamaican consumers, Seprod will be launching the Serge 0% fat cow’s milk which is geared towards the health conscious among the population and those seeking to lose or maintain weight or manage a low-fat diet.

The 0% fat cow’s milk is to be launched on Wednesday, July 25 at Emancipation Park from 5:00 p.m. with a 45-minute exercise session with Shani Mc Graham-Shirley of Chai Studios and an ‘I’m Winning’ performance by entertainer, Agent Sasco.

The launch, which will be free to the public, is to be hosted by popular Instagram figure, Quite Perry, and feature sampling, giveaways and fun activities for the entire family.

“Jamaicans are becoming more and more health-conscious, and we want to help them stay on track and be a part of the movement to ensure a healthier, fitter nation,” said Kerrian Johnson, Group Marketing Manager.

“0% fat milk offers consumers a low-calorie, protein-rich option with a host of health benefits, such as building and maintaining lean muscle, boosting weight loss, and is low in cholesterol. Best of all, it tastes great and can be used in cooking, baking and in smoothies, all of which will be sampled at our launch on Wednesday,” added Johnson.

McGraham-Shirley, the Serge 0% fat milk Brand Ambassador and pioneer of ‘Yahsuh’, a style of dance cardio done to Jamaican dancehall, said the launch itself will be a fun fitness challenge designed to kick off a personal, effective summer workout regimen for the participants. She said when coupled with the right diet, the programme definitely helps persons to reach their fitness goals.

The launch, themed ‘You Got This’, promises something for everyone, as there will also be extensive sampling of the range of Serge milks, including the 0%, and treats prepared with the milk, along with ‘Spin the Wheel’ and fitness challenge giveaways, along with a mini concert by Agent Sasco. The Jamaica Moves and Drink Real Milk teams are also expected to be present.

Serge Island Dairies is a subsidiary of the Seprod Group, which manufactures and distributes edible oils and fats, dairy and fruit beverages, corn products, flour, sugar, baked snacks and other household consumer products locally.

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