Wednesday 19 September, 2018

Schoolboy football to get new title sponsors

Jamaica College players get ready to hoist the Manning Cup after defeating St Andrew Technical High School in the 2017 finals at the National Stadium on Friday, December 1. (PHOTOS: Marlon Reid).

Jamaica College players get ready to hoist the Manning Cup after defeating St Andrew Technical High School in the 2017 finals at the National Stadium on Friday, December 1. (PHOTOS: Marlon Reid).

The upcoming schoolboy football season will have a new title sponsor as FLOW will not renew its five-year sponsorship, which ended in December 2017.

The 2018 schoolboy football season kicks off in September with the Manning Cup and daCosta Cup competitions and just a month before the new season, FLOW has issued a statement thanking the Inter-Secondary Schools Association (ISSA), football fans and schools for supporting the competitions throughout the years.

George Forbes, ISSA's competitions director, confirmed shortly after FLOW issued the statement that the company will not renew its sponsorship.

Forbes said a new title sponsor will be announced later this month.

The statement from FLOW stated that "In 2012, Flow Jamaica (formerly LIME) signed a historic five-year title sponsorship deal with the ISSA, valued at $150 million for the prestigious schoolboy football competition. Further, in 2013, we created and executed the game-changing Flow Super Cup competition, that allowed us to contribute in a greater way to the participating schools.

"With a mission of “bringing back the glory days” to the well-loved competition, the company embarked on a dynamic journey that extended beyond the conventional parameters of a commercial sponsorship. 

"Through our consistent involvement in the organizing process with ISSA over the period, we were able to contribute to the development of the schoolboy football programme and by extension local football, in a very tangible way. 

"The successes of our collaborative efforts include an improved standard of execution,  heightened fan engagement and an intensified focus on the commercial viability of the league.

"Our partnership with ISSA for the schoolboy football programme, including the Flow Super Cup, came to a contractual end in December 2017.

"We are very proud to have contributed to revolutionizing the competition which now boasts an enviable standard for football competitions throughout the Caribbean region.

"We wish to thank ISSA, the schools, and all football fans for the overwhelming support throughout our five-year tenure as title sponsors."

For the latest news, download our app at http://bit.ly/GetALoopJM for Android; and at http://bit.ly/GetiLoopJM for IoS.