Saturday 17 August, 2019

Everyone’s A Winner 5K and 10K road race launched

From left: Sashana Williams, Jamaica Mountain Peak brand ambassador; Tamii Brown, commercial and corporate affairs manager at Salada Foods Jamaica; Mary Mitchell-Coombs, chair of the scholarship committee at the Jamaica Society for the Blind (JSB); and Alfred “Frano” Francis, race director at Running Events Jamaica endorse the Jamaica Mountain Peak Rise Up and Run loyalty card. The occasion was at the media launch for the Everyone’s A Winner/Running Events 5K & 10K.

From left: Sashana Williams, Jamaica Mountain Peak brand ambassador; Tamii Brown, commercial and corporate affairs manager at Salada Foods Jamaica; Mary Mitchell-Coombs, chair of the scholarship committee at the Jamaica Society for the Blind (JSB); and Alfred “Frano” Francis, race director at Running Events Jamaica endorse the Jamaica Mountain Peak Rise Up and Run loyalty card. The occasion was at the media launch for the Everyone’s A Winner/Running Events 5K & 10K.

The annual road race calendar received another boost with the launch of the Everyone’s A Winner/Running Events 5K & 10K, which will take place on April 14.

This was disclosed by representatives of the main sponsors Salada Foods Jamaica Limited, which is working in partnership with Running Events Limited, at the event's launch on Tuesday at the Jamaica Society for the Blind.

The sponsors also announced a road race loyalty card called "Rise Up and Run."

The loyalty card is designed to encourage Jamaicans to rise up, run for the fun and donate to a cause.

“At Salada, our mantra is simple, we Rise Up and Support Jamaica,” declared Tamii Brown, Corporate and Commercial Affairs Manager at Salada Foods Jamaica.

“Each of these races is aligned with a cause geared towards alleviating challenges confronted by many Jamaicans. More importantly, these races provide a no-hurdles entry for each Jamaican to give back to the betterment of our country. So to further bolster that spirit of charity we developed this loyalty card to further give back to our road-racing nation builders.”

Salada Foods Jamaica Limited will work closely with the Running Events organizers to provide full-service hot beverage stations at selected races in the 2019 Road Running Calendar.

According to Managing Director of Running Events Jamaica, Alfred “Frano” Francis, it is through collaboration and shared vision that positive change occurs.

“Road Races are growing in popularity in Jamaica,” said Francis, “And we make sure that there is a sincerity of purpose in all races with which we become associated. However, we cannot do it alone, there are sponsors, participants, our team, volunteers, government, entertainers, beneficiaries, media and a lot of other parties that make it all possible. So we are happy to have another visionary and partner step up for the cause.”

“This partnership with Salada Foods will enrich the overall experience of our patrons and will encourage more patrons to come out in their numbers to support these worthy causes.”

Launching of the Rise Up & Run loyalty cards will take place on the race day at the Hope Botanical Gardens and the cards will be made available at the Jamaica Mountain Peak hot beverage station.

Registered patrons of selected race events will be able to visit the Jamaica Mountain Peak hot beverage station, enjoy a complimentary cup of coffee and/or tea and receive a stamp on their Rise Up & Run card.

After only three stamps plus provision of proof of purchase of one Jamaica Mountain Peak product at any outlet islandwide, each registered patron will be able to reap additional rewards.

Patrons will receive a bag of goodies including, the iconic Jamaica Mountain Peak yellow mug, a limited edition T-Shirt, coffee, tea and full-entry to the 2019 Reggae Marathon while stocks last.

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