Sajay takes aim at 'No Use' males
Dancehall artiste Sajay is not afraid to ruffle feathers or court controversy with her songs. She does that with some aplomb with her latest effort, the provocative 'No Use' which was released on the Yellow Moon Records label in May.
"The song deals with the issue of erectile dysfunction but it is really about a woman claiming her independence up inna the show," the artiste whose real name is Samantha Johnson, said.
Sajay has undertaken an aggressive marketing campaign using props such as a makeshift coffin with 'No Use' written on it as well as voluptuous female dancers to press home her point.
"People love it, I bring an edge, and a humour to the world of dancehall, it's all in good fun, even the men join in with the good fun, and the selectors at the weekly events have been giving me a big strength," she said.
The single has been added to rotation of a number of radio stations as Sajay cranks up promotion of 'No Use' this summer.
Sajay grew up in the parish of St Elizabeth where she attended Nazareth All Age School and May Day High School. She later moved to Kingston at the age of 16 to live in the inner city community of Maxfield, where she recorded her first song "Crime Rate" in the studio of Mixing Lab .
She partnered with deejay Unicorn and started a label, Hands and Heart, in the year 2000. After that, she also recorded a song 'Red Hot' on the Sledge rhythm which featured superstars Bounty Killer and Spragga Benz with 'Rasta run the world'.
The rhythm became a hit establishing Unicorn and Sajay as producers on the rise. The airplay generated by this hit rhythm led to onstage stints on shows such as Christmas Xtravagnaza, Spring Break and Kurfew. Other hit productions such as Beenie Man's 'Swing It Weh' followed. She continued to hone her craft, before taking a break in 2006 to pursue other economic pursuits after a major financial meltdown wiped out her savings.
In November 2010, Sajay returned to the music industry with a vengeance with a single titled "Wi Nuh Newcomer", the first single on her new indie label, Crabb Up production which lead up to major success the following year
The following year, Sajay teamed up with Push a Yute Records to do the single, 'Mi Look Good' with an accompanying music video shot by Terminal 4 Production. The song held the number one position on the popular video chart shows for one month, and the success spread overseas, where the song went number one in Belize.
Sajay then embarked on a major promotional tour in the US taking her to places such as Boston Hot 97 in Massachusetts, and stops in Newport, Maine, and New Hampshire. Over the past couple of years, Sajay has continued to work as an independent artist recording on her own label, Crabb Up Productions, working alongside other producers. She has performed at stage shows all over Central and South America and the Caribbean.
Now, she is banking on the success of 'No Use' to push her career to new heights.
"Right now, mi ting look up inna the show and the great response in the streets mean say mi career no dead inna the show," she said.