Friday 20 September, 2019

RUBiS expands Ultra Shop concept in Jamaica

RUBiS Energy Jamaica CEO Alain Carreau (second left) makes a point in discussion with (from left) Duncan Stewart, Director of Automotive Art; Group CEO of GraceKennedy Don Wehby, and Chairman of Wisynco Group William Mahfood at the grand opening of the RUBiS Ultra Shop in Kingston on Thursday November 30, 2017.

RUBiS Energy Jamaica CEO Alain Carreau (second left) makes a point in discussion with (from left) Duncan Stewart, Director of Automotive Art; Group CEO of GraceKennedy Don Wehby, and Chairman of Wisynco Group William Mahfood at the grand opening of the RUBiS Ultra Shop in Kingston on Thursday November 30, 2017.

Petroleum marketing company RUBiS Energy Jamaica Limited rolled out two Ultra Shop concept convenience stores in Manor Park and Old Hope Road to close out 2017.

“Globally the increase in competition in the petroleum trade has placed significant pressure on fuel margins. Learning from this experience, we introduced the RUBiS Ultra Shop to provide a robust non-fuel revenue stream which adds value to our Rubis network. Our Ultra Shop incorporates best practices and standards from more mature international markets.   We have strategically taken these steps to make our business more resilient not just for today, but for the long-term future,” revealed Alain Carreau, the Chief Executive Officer of RUBiS Energy Jamaica.

According to Carreau, the introduction of the Ultra Shop to Jamaica’s consumer market has enhanced the retail experience at RUBiS service stations, bringing the network closer to more mature markets such as the USA and Europe. Dealers are supported with proven processes such as category management, merchandising and vendor management, he said.

“The Ultra Shop at our Manor Park location offers services that are aligned with the needs of our consumers, catering to consumers’ on-the-go lifestyles. The Ultra Shop is convenient not just to passing motorists, but also to the dynamic surrounding communities,” added Carreau,

Customers now have access to a brand-new food service area with offerings such as gourmet hot dogs, along with sandwiches, patties, pastries, snacks, fruits, coffee, and ice-cream. This Ultra Shop also caters to busy customers who wish to dine and use the complimentary Wi-Fi service.

 “We have established strategic partnerships with leaders in the fast-moving consumer goods industry; including Wisynco Group, GraceKennedy, Nestle, Automotive Arts, Sagicor Group and others to provide a new platform to deliver their products across the length and breadth of Jamaica,” said Carreau.

The grand opening of the Ultra Shops at Manor Park Ultra Shop and the flagship location at 94 Old Hope Road in Kingston follows closely to the opening of the St Ann’s Bay Ultra Shop in August.

Seven RUBiS facilities that have been upgraded over a two-year period. These have been overseen and undergone by a local team of architects, engineers, contractors and, workforce, the company said.

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