Saturday 19 October, 2019

Advocates promote road safety at traffic expo

(L – R) Senator Matthew Samuda shares a light moment with Alphonso Grennell, Expo Chairman and Executive Director of Grennell’s Driving School and Tyheissa Williams, Communication & Sustainability Executive at Red Stripe at the Jamaica Driver and Traffic Safety Expo.

(L – R) Senator Matthew Samuda shares a light moment with Alphonso Grennell, Expo Chairman and Executive Director of Grennell’s Driving School and Tyheissa Williams, Communication & Sustainability Executive at Red Stripe at the Jamaica Driver and Traffic Safety Expo.

As concerns about road crashes increase, road safety advocates used the Jamaica Driver and Traffic Safety Expo to drive home their message last Saturday.

Now a calendar event, organisers staged the expo in June, which is celebrated as National Road Safety Month. The expo, led by the Grennell’s Driving School, raises awareness around the importance of employing good road safety habits. The day’s activities included a road safety march, a banner competition and engaging games at various booths. 

In addition to data sharing from public sector road safety champions, corporate crusaders like Red Stripe took advantage of the platform to push their responsible drinking campaign. 

(L – R) Senator Matthew Samuda, representing the Ministry of Transport and Mining, receives a Drink Right prize bundle from Tyhiessa Williams, Red Stripe’s Communication & Sustainability Executive

The Drink Right campaign encourages persons to consume alcohol when they are of the legal drinking age, in the right amounts and in the right way. 

Drink Right also promotes the practice of assigning a designated driver when attending social events with friends. At the Drink Right booth, patrons got the chance to spin a digital wheel for prizes and sign the Red Stripe board with a pledge to drink right. 

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