Monday 22 October, 2018

Reggae Sumfest kicks off with high energy beach Colour-Fest party

CEO of Downsound Entertainment, Joe Bogdonovich (2nd right) and Reggae Sumfest Director, Robert Russell (centre) are joined by the “Sumfest girls’ at the “Colour-Fest” beach party on Sunday.

CEO of Downsound Entertainment, Joe Bogdonovich (2nd right) and Reggae Sumfest Director, Robert Russell (centre) are joined by the “Sumfest girls’ at the “Colour-Fest” beach party on Sunday.

Lights, fashion, colour and pulsating music from every genre permeated the air at Tropical Bliss, formerly Tropical Beach in Montego Bay, St James on Sunday to mark the start of the 26th staging of Reggae Sumfest.

Hundreds of fun-loving party-goers descended on the venue for what was dubbed the Sumfest “Colour-Fest” Beach party. The high-energy event was hosted by the “Curvy Diva” Yanique Barrett and Noah Power and featured DJs Team Shella, Jigga and Crazy Neil. 

The new spacious venue provided the room for patrons to have what was a true beach party, with title sponsors Red Stripe providing the necessary “liquid spirits” to complement the high energy music and vibes which was provided by the DJs and the hosts.

The music took patrons from ska to reggae, hip-hop, dancehall into lover’s rock and even alternative as the DJs  kept the vibes going and ensured that all patrons got their money’s worth. 

The throng of patrons at the party also included Downsound Entertainment (DSE) Chairman and CEO, Joe Bogdanovich and DSE’s Deputy Chair, Robert Russell. Both expressed delight at the vibes and energy which the event brought. 

According to Bogdanovich, “this is real entertainment and we are very happy that we were able to provide this level of clean entertainment to our patrons. This is a great start to the 26th staging of Reggae Sumfest - 'Our Music, Our Festival'." 

Bogdanovich is expecting that the supporting events leading into the two major nights of the festival will also be well supported. 

He said, “we have crafted a wonderful slate of activities for Sumfest 2018 and starting with this Beach party, we are confident that we will receive support from our valued patrons. This year we are catering to everyone – those who have paved the way for this event over the last 25 years as well as those who see music and the entertainment industry as a business. We are looking forward to the two major nights and with the cream of the crop set to perform, this will be a wonderful Sumfest."