The prestigious and highly sought after Monde Selection has given yet another stamp approval to Red Stripe for the quality of its beer.
The local brewing giant has been invited to the 2018 World Quality Selections scheduled for May in Spain to receive a Silver Quality Award. This is Red Stripe’s 12th Monde Selection award.
“No matter how many times you are recognized at this level it still gives you a great feeling of pride. And that’s what Red Stripe represents for us, Jamaican pride in a bottle, and the Monde award simply means the world knows it,” said Nasha-Monique Douglas, Red Stripe senior brand manager.
As Desnoes and Geddes celebrates 100 years of operations in 2018, Douglas contends that the Monde Award is a testament to the consistent quality of the company’s flagship beer.
“We seek and receive continuous feedback from the public and other stakeholders in the brewing industry. In addition to consumer insight, our beer is brewed to very specific standards that ensure we stay true to what our consumers expect from the Great Jamaican Beer,” explained Douglas. “This award is not just about validation, but it marks an accomplishment of our passion for a brand that represents a people and a culture.” Red Stripe was first brewed in 1928, ten years after the company was formed.
The evaluation of beer by Monde Selection is conducted through the collaboration of 70 international experts who taste and individually evaluate and score the beers. Once brews succeed the jury’s evaluation, scores are added up and averaged, and brands awarded with either a Bronze, Silver, Gold or Grand Gold quality award.