Wednesday 26 February, 2020

Red Stripe adds new Malta flavours

Red Stripe’s release of the vanilla and coffee flavoured Maltas, follows the introduction of the vitamin-enriched brew in a 330ml can.

Red Stripe’s release of the vanilla and coffee flavoured Maltas, follows the introduction of the vitamin-enriched brew in a 330ml can.

Beverage giant Red Stripe has released two new flavours for its non-alcoholic brew, Malta.

The new flavours, which were recently spotted in a gas station mart, are vanilla and coffee flavoured Maltas.

Red Stripe’s release of the vanilla and coffee flavoured Maltas follows the introduction of the vitamin-enriched brew in a 330ml can.

Canned Malta was said to have provided the market with an unbreakable, portable and easier cooling product than the regular bottle.

"Though cans will be available in bars and supermarket outlets islandwide, we are actively targeting the hospitality industry as well. Most hotels already have the Red Stripe cans as there is a preference over glass bottles in the pool area and the beach," Red Stripe Innovation Manager Rory Burchenson reportedly said.

Red Stripe new flavoured Maltas are also aimed at securing a larger customer base for the company.

The new flavours add to Red Stripe line of beers which includes Red Stripe Lemon Paradise, Red Stripe Sorrel and its most recent addition, Red Stripe Melon, which is a blend of a watermelon flavour, natural Jamaican ginger, Red Stripe lager beer, and inverted sugar.

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