Tuesday 4 August, 2020

Portmore Subway, first in the Caribbean with Fresh Forward concept

Subway Restaurants, the largest sandwich chain in the world, launches in Jamaica its new design of Subway Fresh Forward restaurants, transforming the customer experience in all aspects.

“We are tremendously excited to have the first Fresh Forward store in the Caribbean region.  This is the beginning of a new phase of expansion for Subway in Jamaica, and we will shortly commence the sale of Subway franchises across Jamaica which will give Jamaican investors the opportunity to own a stake in this wonderful franchise”, said Donovan C. Walker, Chairman of Subway (Jamaica) Limited and Development agent of Subway in Jamaica.

Subway (Jamaica) Chairman Donovan Walker speaks at the grand opening of the Portmore location.

The new store is located in Portmore in Sovereign Village, Braeton Parkway and officially opened on Wednesday. It features  new bright color palette, inspired by fresh vegetables, and the new isotype serve as a focal point in the new space.

"We have created a modern design that gives our customers choices - from how they order, how they purchase their food, to how they enjoy it," said Trevor Haynes, Chief Business Development Officer at Subway. 

The restaurants 'Fresh Forward' include:

  • Digital: Customers will enjoy digital menu screens, a quick experience in Subway with a separate food preparation area and a pre-order delivery place for catering.
  • Vegetables: Fresh vegetables are exposed with whole tomatoes, green peppers, onions and cucumbers that are cut every day, as well as new displays of breads and cookies on the front line.
  • Decoration: Bright and cheerful decor, music and comfortable chairs with USB charging ports and complimentary Wi-Fi create a cozy atmosphere.

See photos of the opening in the gallery below. 

Subway Portmore opening

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