Tuesday 11 December, 2018

Photos: UWI Marketing Association fetes Kintyre Basic School

The University of the West Indies Marketing Association, with the assistance of Digicel and KFC, held a treat for the children of Kintyre Basic School in St Andrew last Wednesday.

The initiative a connection which the marketing association made with the school two years ago.

Last week the children received specialised gifts, wrapped with their names inscribed, with Digicel's Rising Star winner, Short Boss, serenading them with Christmas carols and other popular songs.

According to President of the UWI Marketing Association, Ashley Hinds, it was an effort by the organisation to encourage its members to give back to the community. She said the association has basically adopted the Kintyre Basic School, and has done Labour Day projects there as well.

Kintyre Basic School treat

“At the end of every semester we want to have our members involved in just giving back to a community, so with the help of Digicel, we hosted the second staging of the Christmas treat at Kintyre Basic School,” said Hinds.

"We gravitated towards them because we built a relationship over the years, so we have been doing our Labour Day project here as well. We built a relationship here with the staff, and this is our go-to basic school," Hinds added.

She said the association, with its members numbering about 200, is the largest ‘club’ at the tertiary institution. She said the club hosts a number of activities throughout the year to earn for the charitable events that it undertakes.

"We are not just marketing, as we try to just offer all-round campus experience for UWI persons, so we don't make it just exclusive to marketing. There is marketing in the mix, but we try to make it applicable for when you leave school and go into the working world overall," outlined Hinds.


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