Tuesday 15 October, 2019

PHOTOS: Campari Pop Style goes live @twentythree in Kingston

The Mystique Integrated team (from left) Media Relations Manager Vanassa Metzger, creative planner Jamila Crosskill, and Marketing Manager Matthew Mitchell relished the moment with Campari cocktails.
(Photo: Marlon Reid)

The Mystique Integrated team (from left) Media Relations Manager Vanassa Metzger, creative planner Jamila Crosskill, and Marketing Manager Matthew Mitchell relished the moment with Campari cocktails. (Photo: Marlon Reid)

Kingston's stylish party-goers gathered @twentythree for the launch of the capital's premier street style event: Campari Pop Style. The annual style competition kicked off in funky dancehall style at the Rock home of Campari at 23 Dominica Drive.

Upon entering, patrons went straight into it with one of four Campari-infused concoctions: the Pink Passion, Campari Orange, Campari Grapefruit, or the Wray Rumpari.

But, the festivities only started there. The ever-stylish Campari Pop Style host and resident emcee Khadine 'Miss Kitty' Hylton made her entrance in a snakeskin jumpsuit and rhinestone-studded pumps. Herself, along with the equally stylish Campari execs detailed the schedule of events leading up to the grand finale in Kingston on November 30.

Pop Style highlights

During her intro, J Wray & Nephew Marketing Director Marsha Lumley highlighted the aim of the competition. “Jamaicans love to make their presence known and are not afraid to make bold statements and take fashion risks to showcase their unique style. It’s how we as a people show our individuality, and this is what we are highlighting and rewarding throughout this season of Campari Pop Style.”

Resident judge and Campari Pop Style Most Stylish Male 2017 title-holder Sulliman 'Fashion Barber' Brown and his counterpart Deshagaye 'Desha Ravers' Davis gave guests and contestants a taste of their personal style. She wore a striped pantsuit with a graphic tee and all-white Chucks — inspired by her Bob Marley phone case (how cool?). He opted for a painterly creation inspired by his son's neon paint set.

Hylton later revealed the six contestants vying for the JMD $50,000 cash prize and Most Stylish Male and Female titles.

The decision was clear-cut for fashion stylist and designer Troy Oraine, who was declared the Most Stylish Male by unanimous crowd response. He wore a self-designed trench coat with striped pants and lace-ups.

For the ladies, however, it was a toss-up between TV show host Ashley Miller and entertainment reporter Stephanie Lyew. There was no clear winner and both ladies walked away with the JMD $50,000 cash prize.

The next stop is Junction, St Elizabeth on October 12 and we've got a few tips on how to enter:

Watch this teaser for inspiration...

Show up at one of four stops dressed to impress to party with the Campari crew. Ensure you pop style as the scouts will have an eye out for the most stylish males and females in the crowd. They will be shortlisted and during a process of elimination, the judges will select the finalists. The winners, however, are chosen by the crowd. The most stylish male and female at the first three stops will each win $100,000 respectively. Campari sweetened the pot for the finale with a JMD $250k cash prize.

Patrons are encouraged to attend each staging with their crew as the loudest cheers from the crowd will determine the winner. Rest assured, your favourite apéritif will be available all night at each venue.

Junction, St Elizabeth on Saturday, October 12, is the first stop and will feature the musical stylings of Ratty & Bones and ZJ Nova. On Saturday, October 26, at Rudolf Elder Park in Morant Bay, St Thomas. For the first time on Saturday, November 9, Pop Style heads to Salem, St Ann. And, for the finale, all regional winners will get an opportunity to square up against contestants from Kingston at the Ranny Williams Entertainment Centre, November 30.

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