Sunday 16 December, 2018

Payless supporting breast cancer fight with special Champion sneakers

From left to right: Primrose Geourzoung, Chair for the Mahima Foundation, Chelan Smith, Payless Breast Cancer Awareness Campaign Ambassador and Nekeisha Critchlow, Payless Country Manager.

From left to right: Primrose Geourzoung, Chair for the Mahima Foundation, Chelan Smith, Payless Breast Cancer Awareness Campaign Ambassador and Nekeisha Critchlow, Payless Country Manager.

Payless ShoeSource has been a supporter of Breast Cancer Awareness (BCA) and Prevention in Jamaica for six years.

This year, Payless is focused on early detection as they seek to contribute towards saving more lives.

With the majority of Payless shoppers being females, Country Manager, Nekeisha Critchlow describes Payless’ participation in promoting screenings as essential.

“We are emphasizing the importance of getting screened,” said Critchlow. “This is something that will not only protect our customers, but females across Jamaica.”

During the month of October, Payless will also be partnered with the Mahima Foundation to raise funds for persons living with Breast Cancer through their Special BCA Collection.  The foundation is the support arm of the Hope Institute - Jamaica’s only palliative care and specialist oncology hospital.

Persons can play a part in the fight against Breast Cancer by purchasing from Payless’ Special Breast Cancer Awareness Collection consisting of the Champion exclusively designed BCA sneakers, BCA bracelets and socks.Proceeds will be donated to the Mahima Foundation. As a special incentive, shoppers will be gifted a 20 per cent discount coupon valid between October 30 and November 14.

Statistics prove that early detection results in higher survival rates for those diagnosed with the disease. Critchlow hopes to encourage every woman who walks into a Payless store to get an examination.

“One of the reasons we have continued our partnership with Mahima over the years, is that the Hope Institute offers free health care to persons diagnosed with cancer and other end stage diseases,” stated Critchlow. With the donations made to the Mahima Foundation, many women and men alike will be afforded a better quality of life through the Hope Institute.

Research suggests that breast cancer patients can pay upwards $2 million for after surgery costs alone.

Through the Mahima Foundation many are afforded healthcare from the Hope Institute, which they may not be able to afford otherwise.

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