Thursday 20 September, 2018

Over 50,000 Latin American tourists for Jamaica by 2021 - Bartlett

Tourism Minister Edmund Bartlett.

Tourism Minister Edmund Bartlett.

Tourism Minister Edmund Bartlett is projecting a near doubling of the number of Latin American tourists visiting Jamaica by 2021 to approximately 60,000.

This follows a series of engagements with senior executives of two of the area’s leading airlines Latam and Copa in Argentina and Chile.

“Latam is the largest airline in Latin America with over 1,200 flights a day and Copa is one of the largest with hundreds of flights per day. Both are moving to add flights to Jamaica, with Copa moving to daily service into Montego from Panama City starting July and Latam close to operating multiple weekly flights into Montego Bay from their huge Lima, Peru hub. This will ease travel for many vacationers from Argentina, Chile, Brazil, Peru, Colombia and several other markets.” noted Bartlett.

Bartlett was joined by JTB Head, Donovan White; Senior Advisor/Strategist, Delano Seiveright; JTB Deputy Director of Tourism, Sales/USA and Latin America, Donnie Dawson and other senior Ministry and JTB officials. 

Discussions with major tourism stakeholders forms part of Minister Bartlett’s tour of the region. In addition to meetings with the leadership of Latin America’s largest airlines such as COPA, LATAM and Avianca, the team is also meeting with large tour operators; leaders of travel focused TV, Radio, print and online media; Government officials and influential travel agents. Several major hotel chains with operations in Jamaica are participating in the tour. 

Data shows that, Argentina and Chile account for the bulk of tourist arrivals from Latin America into Jamaica with approximately 10,000 tourists visiting from both nations. However, limited cost effective and seamless air connectivity has been a hindrance for attracting more tourists from South America to Jamaica.

The minister is expected to return to the island on April 26, 2018.