Thursday 28 May, 2020

New look for Wray and Nephew White Overproof Rum flask

The old and new J Wray and Nephew White Overproof Rum 'flask'.

The old and new J Wray and Nephew White Overproof Rum 'flask'.

J Wray and Nephew Limited has redesigned the 200ml glass bottle for its brands, launching first with the new look for its popular white overproof rum 'flask'.

The company announced that the 200ml product, popularly called a flask or Q, will now appear in a new, sleek bottle sporting a modern design.

"The move is a carefully thought out plan considering the global shift in producing products in a more environmentally friendly manner. This flask uses less glass and also reduces the wastage on the production line,” Marsha Lumley, Marketing Director, J Wray & Nephew Limited explained. “Therefore, the transition was expedited to assist with reducing our carbon footprint.”

The new bottle will contain the same white rum at the same price, the company said.  Lumley believes consumers will love the new look and feel of the product as, according to her, the Wray Rum, continues to be the rum of choice.

“The new flask design is also in keeping with the thrust to keep the brand evolving and relevant for our consumers.  It is more portable and pocket friendly," Lumley said.

“Consumers will see the old and new flasks in outlets for a time and may be wondering if there is a difference in the rum, there is no difference, the new flask contains the same Wray and Nephew White Overproof Rum, same quantity, same price," she continued. "Eventually only the new flask will remain in the trade but until then remember all Wray and Nephew White Overproof Rum products are affixed with an unbroken seal and you must be 18 year or older to purchase and drink Wray Rum.” 

The redesigned Wray and Nephew White Overproof Rum flask (200ml) is now available in retail and wholesale stores.

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