Friday 21 September, 2018

New Budweiser beer bottle very similar to Red Stripe’s iconic stubby

Photo via budweiser.com

Photo via budweiser.com

Red Stripe says it is flattered by the fact that another international brand has decided to imitate the Great Jamaican Beer by using its stubby bottle.

The 90 year-old lager has been using the iconic bottle since 1972 and the brand says the brew and the bottle have become synonymous with Jamaican pride.

“We see this as a clear indication that Red Stripe is indeed a global brand worthy of imitation. When you have an international brand using your bottle in an attempt to create excitement in the market, you know you’re doing something right,” said Nomonde Donsa, Red Stripe’s head of marketing.

Donsa acknowledges that historically, the bottle was in popular use by brands in other markets up to the 1950s, but asserts that for more than 40 years Red Stripe has created a unique brand identity with the stubby as a key element.

“Once you see that bottle with that red swoosh you know it’s Red Stripe. Anywhere you go in the world we stand out because people know our brand. It’s a powerful universal symbol that represents the pride of a people. As we say here on this beautiful island, ‘Jamaica to the world’,” declared Donsa.

The world-renowned brand copped yet another Monde Selection award for quality in 2018, bringing to twelve the number of prestigious global awards to its credit. As part of the HEINEKEN Company, Red Stripe was named among a group of top ten global brands and is now available in more than 30 countries, including major markets such as the United States, United Kingdom, Australia and Brazil.