Monday 15 July, 2019

National school-feeding programme boosted by KFC's Add Hope

Restaurants of Jamaica Brand Manager Andrei Roper (left); Chairman of the Board of Nutrition Products Limited, Ewart Gilzean (centre), and State Minister for Education and Youth, Floyd Green (right)  discuss phase two of ROJ’s Add Hope programme, set to kick off in September of this year.

Restaurants of Jamaica Brand Manager Andrei Roper (left); Chairman of the Board of Nutrition Products Limited, Ewart Gilzean (centre), and State Minister for Education and Youth, Floyd Green (right) discuss phase two of ROJ’s Add Hope programme, set to kick off in September of this year.

Restaurants of Jamaica (ROJ) through its brand KFC is expected to launch phase two of their Add Hope initiative in September, allowing customers to make in-store donations to make donations to the Ministry of Education’s school feeding programme.

Representatives from ROJ and Floyd Green, Minister of State in the Ministry of Education, Youth and Information (MoEYI) were recently hosted by members of the board of directors of Nutrition Products Limited (NPL) during a tour of their Marcus Garvey Drive factory in Kingston.

The tour comes on the heels of ROJ’s $4.5 million donation, in partnership with the ministry, which will see NPL distributing just over 82,000 meals to basic and primary level students.

The tour of NPL’s facilities provided an opportunity for ROJ to continue discussions with Minister Green and the NPL’s board of directors as they begin preparations for second Phase of ROJ’s Add Hope programme.

 “A major component of our mission is to secure partners who are aligned with our vision, to embark on a long-term strategy to support and develop our youth,” said Green. “This is a team effort and Restaurants of Jamaica has shown tremendous potential to truly help subsidize our efforts.”

Minister Green went on to emphasize the need to provide meals for children most in need in order to ensure that these students are all successful in school.

NPL is responsible for the creation, procurement and distribution of all meals under the Education Ministry’s School Feeding Unit.

During his address, Chairman of the Board of NPL, Ewart Gilzean, announced the company’s intention to dedicate the Month of June to Add Hope.

Gilzean commended ROJ for their commitment to feeding students most in need.  He also took the opportunity to share NPL’s plans to ensure that phase two of Add Hope is successful.

“We want to play our part in ensuring that all beneficiaries and the communities around them are all aware that KFC is playing their part to give back in a big way,” said Gilzean. “This will ensure that ROJ’s point of sale initiative come September will be highly supported so that we can continue to provide more and more meals to students in Jamaica.”

Brand Manager for Restaurants of Jamaica, Andrei Roper, emphasized ROJ’s willingness to work with other members of corporate Jamaica who want to play their role to Add Hope across Jamaica.

“This relationship with the Ministry of Education is much bigger than any one corporate entity,” said Roper said.

He added: “Providing the ideal number of meals to students in need will require continuous and sustained efforts so we welcome partnership and support of anyone who wants to join us in this fight against hunger in schools across Jamaica.”

ROJ’s Add Hope efforts are aimed at providing meals to basic and primary level students where meals are most needed to ensure that students can focus on their early development. This injection into feeding these students will allow the ministry to displace funds allocated towards feeding basic and primary level to provide more meals at the secondary level.

Add Hope is a part of a global initiative by KFC parent company, YUM International, in partnership with the World Food Relief Programme. It supports feeding programmes that contribute to improving food security and nutrition of children in Latin America and the Caribbean.

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