National Bakery donates $15m in products to PSOJ COVID-19 programme
Value disbursement of $15 million on display between (left to right) Craig Hendrickson (Director of Sales and Marketing , National Baking Company), Saffery Brown (Chairperson of the Council of Voluntary Social Services) and adjoining service representative of the JDF Brigadier Radgh Mason.
In light of the ensuing economic fall-out that many are facing as a result of the coronavirus (COVID-19) pandemic and its longstanding relationship with the Jamaican people, the National Baking Company has donated over $15 million worth of products to the Private Sector Organisation of Jamaica (PSOJ) COVID-19 Jamaica Response Fund.
The contribution which includes both cream and water crackers - the basis of classic staple meals and snacks over the years - will be packaged alongside other products from various donors and distributed to persons living in the identified 25 vulnerable communities.
Specifically, the package distribution will affect persons who are no longer able to work or afford essential food items to meet the demands of their families.
Marketing Manager at the National Baking Company, Ellisse Campbell shared that though they know that the buying power for many has been affected, the company remains committed to Jamaicans and to supporting them through these difficult times.
“The wellbeing of every Jamaican is of utmost importance to us at National Baking Company, and we see it fit to give back to families who have welcomed us into their homes for generations. Partnering with the COVID relief efforts of both the PSOJ and the Council of Voluntary and Social Services is just one of the ways we are helping families to stay safe at home.”
National Baking Director of Sales and Marketing, Craig Hendrickson (left) and marketing manager Ellise Campbell (right) join CVSS Volunteer in portioning products for care packages to be distributed.
Partners in the relief efforts, CVSS, disclosed that as of May 24, 2020, distribution efforts would have impacted 15 communities with distribution continuing every two weeks over the upcoming three month period with donor organisations leading the charge in the packaging of the same.
The council has further been able to partner with non-governmental organisations such as Eve for Life, supporting girls and women affected by HIV and AIDS, and the Jamaica Association for the Deaf among others to bring special support during the period.
Saffery Brown, Chairperson of the CVSS stated, “This programme has been particularly beneficial to our vulnerable groups as they recognize and appreciate the medium-term support it will give. Cumulatively, by the coming week, we would have touched approximately 15,440 persons in 7,000 households, across nine parishes ”
She continued, “This year the Council will celebrate its 80th anniversary and we are proud to know that our network of leaders with President, Mr Bucth Hendrickson, have for some time been developing our organization internally and through strategic partnerships to be a robust response mechanism which is in play today.”
Launched in April, The PSOJ COVID-19, Jamaica Response Fund, is supported by the Council of Voluntary Social Services, the United Way of Jamaica and the American Friends of Jamaica with the overall objective of mitigating the effects of the pandemic on the population.
All funds and products donated will be channelled to support the two critical areas of need: Food security and health services.