Saturday 21 September, 2019

Mercedes-Benz unveils evolutionary new A-Class in Kingston

Car lovers got revved up as the sleek new Mercedes-Benz A-200 hatchback was officially launched in Jamaica.

Silver Star Motors Limited, the home of Mercedes-Benz Jamaica, rolled out the red carpet for the chic unveiling party at its Kingston HQ on Wednesday.

Anticipation was high as the guests gathered, eagerly awaiting the grand reveal of the latest member in the Mercedes family.

And they weren’t disappointed when two gleaming models of the 2019 Mercedes-Benz A-200 hatchback were laid bare, boasting a voice control system and a widescreen cockpit to rival any airplane.

Loop was lucky enough to have been among those present for the grand unveiling and we caught up with Mercedes-Benz Product Expert, Sarah-Jayne Brady who described all the latest and unique features of the A-Class and how it provides a “good experience for the driver”.

“MBUX, Mercedes-Benz User Experience, the newest multimedia system ever developed by Mercedes-Benz. A widescreen cockpit, newly shaped touchpad, and the newest ever addition a touchscreen, [followed by] the coolest feature, a voice control system, known as Hey Mercedes” were just a few of the enviable new features described by Sarah-Jayne.

Not to be outdone by Google or Alexa, the new A-Class boasts a flash voice-controlled assistant called Hey Mercedes.

And this feature will surely be the jewel in the crown of the model if the excitement of the launch party guests is anything to go by.

“Hey Mercedes! Change the ambient lighting to blue”, “Hey Mercedes! Open the sunroof”, or “Hey Mercedes! Put the radio on 103.9FM” are just some of what they demanded from the vehicles as product experts offered quick-fire lessons on all the new A-Class has to offer.

“The car was awesome, I can just see myself going out and having the ambient light set to red, then for the beach and saying Hey Mercedes! Change the ambient light to blue, a light for every occasion” said Donna Brown, a Jamaican Attorney who was a guests at the launch party.

To learn more about the exciting new Mercedes-Benz A-Class follow @mercedesbenzjamaica, or visit the Silver Star Motors Ltd dealership located at 51 South Camp Rd, Kingston 4.

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