Monday 15 July, 2019

MEDS: Itopia Life partners with Loop on ganja education campaign

Medical cannabis company Itopia Life has partnered with Loop News on a 12-week campaign called MEDS – Marijuana Educational Discussions. The online platform has kicked off and will feature articles and videos across Loop’s digital ecosystem.

“Education is the lynchpin that will drive conversion and growth for the cannabis industry,” said Joan ‘Nanook’ Webley, President of Itopia Life.

“While Jamaica has had a long history with ganja, we believe it’s important to share our knowledge base with the wider public so they can be a part of the evolution of this new industry.”

Each week, the campaign focuses on a specific topic that ranges from cultivation best practices to plant genetics and the endocannabinoid system and the differences between hemp and cannabis.

Readers will also gain exclusive insight into the business of cannabis and will be guided by experts in their respective field.

“Jamaica has indeed had a long history with ganja and now that the medical marijuana debate has gone global, Loop wants to provide a platform for important and valuable content that will inform and educate,” said Alana Fearon, Head of Content Strategy at Loop.

“You may already have an informed opinion or you may very much be in the dark about what is one of the fastest growing industries in the world. Either way, as part of our public service journalism, our goal is to inform, educate and provide a neutral space for discussion on what is one of the most hotly debated topics on the planet.”

Itopia Life is scheduled to open its flagship dispensary in July at 10A West Kings House Road in Kingston, with satellite locations across the island scheduled by 2020.

The company has a full seed-to-sale operation including its farm and processing lab. Itopia also said it is finalizing its roll out plans for its tours and attractions services at its 80-acre property in St Ann.

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